On Wednesday, April 29, the lanostrastrada showroom in Via Turati, Milan, hosted a day dedicated to press and industry professionals, offering the opportunity to present the philosophy and vision that bring together Tenuta del Paguro and viabizzunoagricola in a shared project centred around wine, territory, art, and conviviality.

lanostrastrada was born from the encounter between these two realities: on one side Tenuta del Paguro, a pioneering winery in the underwater aging of wines in the depths of the Adriatic Sea; on the other viabizzunoagricola, an agricultural and cultural project connected to land, light, and rural knowledge, with estates located between Romagna and Sicily. Two different experiences brought together by the same sensibility toward research, memory, and the culture of hospitality.

Mario Nanni, artistic director of the lanostrastrada project, and Gianluca Grilli, founder of Tenuta del Paguro, were both present during the event, guiding guests through the origins of the project, its philosophy, and the ongoing dialogue between aesthetics, research, and territory.

Throughout the day, guests tasted a selection of wines and explored the distinctive underwater aging method that defines Tenuta del Paguro. Since 2008, Tenuta del Paguro has been the first winery in the world to introduce underwater wine aging: a process that takes place in the depths of the Adriatic Sea, where pressure, constant temperature, sea currents, and the absence of light contribute to the wine’s evolution, creating unique characteristics.

The Milan showroom, one of the “places” of lanostrastrada, fully represents the project’s vision: a space dedicated to encounter and sharing, where light, design, and materials engage in dialogue with wine and territory, transforming tasting into a sensory experience.

The event concluded as a moment of exchange and shared storytelling, an opportunity to convey a philosophy that combines conviviality, research, and territorial identity through authentic and contemporary experiences.

Fuorisalone 2026 confirmed Milan as an international platform for design, where companies and creatives shaped experiences capable of connecting matter, time, and perception. In this context, Budri and Ceramica Sant’Agostino presented projects that interpreted design as a constantly evolving language, linking research, craftsmanship, and experimentation.

Budri inaugurated “Arc_Hive” in its showroom on Foro Buonaparte, transforming the space into a museum-like path dedicated to fifteen years of collaboration with Patricia Urquiola. The company developed a reflection on the temporality of design, inviting visitors to slow down and observe the value of design research. The journey began with Macrosterias, a project that redefined the use of marble, turning it into a dynamic and narrative surface.

In addition, Budri expanded this vision through a selection of iconic works that showcased the evolution of design through the dialogue between materials. Marble, wood, resins, and glass blended together, giving rise to surfaces capable of evoking textiles, landscapes, and lightweight architectures. The installation thus took shape as a living archive, where design manifested itself as an immersive experience and a material narrative.

At the same time, Ceramica Sant’Agostino developed a dual project exploring design as a relationship between art and space. In its showroom on Corso Garibaldi, the company hosted an exhibition by artist Nando Stevoli, where matter was transformed through an experimental use of canvas. The works, characterized by three-dimensional textures and plays of light, interacted with ceramic surfaces, placing design as a process of transformation at the center.

Meanwhile, its presence at Palazzo Bovara, within “Elle Decor Sensory Landscape,” further expanded this research. The project created an immersive environment in which design activated perception and generated well-being. In this context, Ceramica Sant’Agostino’s surfaces accompanied visitors along the path and into the large bathroom hall, helping to define a sensory landscape.

Wines Experience London 2026 confirms its role as a key event for the wine and food sector. Wines Experience London took place on April 26 and 27, 2026. The event was hosted at ExCeL London. Moreover, Wines Experience London attracted strong interest from industry professionals.

ZedComm managed press office activities and social media. As a result, Wines Experience London achieved strong online visibility. The communication strategy supported the SEO positioning of the event. In particular, the team focused on targeted content and constant updates. Wines Experience London welcomed 1,500 selected buyers. This result confirms the interest of the UK market. Furthermore, Wines Experience London introduced an innovative B2B model. The platform enhanced high-quality business relationships. Consequently, meetings became more effective and results-driven.

Exhibitors appreciated the format. In fact, Wines Experience London moved beyond the traditional trade fair model. Dedicated lounges improved the overall experience. In addition, business-oriented tastings created real opportunities. For this reason, Wines Experience London stands out on the international scene. The event was organized by United Experience, a joint venture between Fiere Italiane SEA and BolognaFiere Group. Wines Experience London featured a rich program. Specifically, tastings and masterclasses engaged leading industry experts. Moreover, networking sessions encouraged new partnerships.

The success of Wines Experience London 2026 opens new opportunities. Indeed, the format responds to the evolving needs of the international trade. At the same time, Wines Experience London focuses on quality and targeted profiling. For more information, visit the official BolognaFiere website. The 2026 calendar continues with new global stops. Wines Experience London sets the stage for upcoming events. The next destinations include Ho Chi Minh City on June 25–26 and Mexico City on November 5–6. Therefore, Wines Experience London marks the beginning of a broader international project.

In conclusion, Wines Experience London shows strong potential. Furthermore, so Wines Experience London strengthens the global presence of Italian excellence. Thanks to an innovative format, Wines Experience London positions itself as a benchmark in the global market.