18 June 2026

Rosso Morellino 2026: Discovering Coastal Tuscan Sangiovese

Discovering Coastal Tuscan Sangiovese: A Three-Day Journey into the Heart of Morellino di Scansano

An exclusive press tour through the Maremma, exploring the wines, landscapes, and people that define one of Tuscany’s most authentic denominations.

Three days in the heart of the Morellino area. Three days dedicated to discovering Coastal Tuscan Sangiovese through wine, landscapes and the people who shape this territory every day. For Rosso Morellino 2026, the flagship event of the Consorzio Morellino di Scansano, we organized an exclusive press tour for journalists from the wine, travel and lifestyle sectors. The experience offered an in-depth look at one of Tuscany’s most distinctive wine regions, with the goal of telling the authentic story of the Morellino di Scansano denomination.

Exploring the Different Expressions of Coastal Tuscan Sangiovese

Throughout the tour, guests visited wineries, met producers and took part in guided tastings. As a result, they were able to explore the three expressions of Coastal Tuscan Sangiovese represented by Morellino di Scansano DOCG:

  • Morellino di Scansano Annata: the youngest and freshest version, ideal for expressing the typical character of the grape.

  • Morellino di Scansano Riserva: a refined evolution, shaped by longer aging that adds complexity and structure.

  • Morellino di Scansano Superiore: the newest category, recently introduced into the production regulations, representing the highest quality level of the denomination.

Each wine revealed a different interpretation of the territory. However, all shared the same defining characteristics: freshness, balance and a strong connection to the Tuscan coast. Discover more about the types of Morellino di Scansano.

Beyond Wine: Discovering the Morellino Territory

At the same time, the program highlighted the unique landscape of southern Tuscany. In collaboration with Saturnia Bike, participants explored the area through cycling experiences. They rode among rolling hills, vineyards and scenic white roads. Consequently, they gained an authentic perspective on a destination that is becoming increasingly attractive for wine tourism and outdoor travel.

Moreover, gastronomic experiences showcased the connection between Coastal Tuscan Sangiovese and local cuisine, with pairings that enhanced the flavors of the territory. These moments encouraged discussion, discovery and a deeper understanding of the region’s food and wine culture.

A Gala Dinner Celebrating Morellino di Scansano

One of the highlights of Rosso Morellino 2026 was the Gala Dinner hosted at Fattoria Le Pupille. The evening brought together producers, journalists and institutional representatives in a convivial atmosphere. Guests enjoyed walk-around tastings, Morellino-based cocktails and dishes prepared by the renowned Da Caino restaurant. Therefore, the dinner became a valuable opportunity for networking and storytelling, while celebrating the identity of Coastal Tuscan Sangiovese and fostering lasting connections among industry leaders.

Rosso Morellino: A Platform for Relationships and Storytelling

Today, Rosso Morellino is much more than a wine event. Instead, it serves as a platform where producers, journalists and industry professionals can connect in an informal yet highly professional setting. Through direct experiences and meaningful encounters, participants gained a deeper understanding of Coastal Tuscan Sangiovese and the evolution of the Morellino di Scansano denomination. As the region continues to grow in visibility, Rosso Morellino confirms its role as a key opportunity to discover one of Tuscany’s most dynamic and authentic wine territories. For more information about the denomination and the activities of the Consortium, visit the official websites of the Consorzio Morellino di Scansano and Morellino di Scansano DOCG.

12 June 2026

Bike & Wine Press Trip with the Alto Adige Wine Consortium

The Fifth Edition of the Bike & Wine Press Tour

Bike & Wine Press Trip with the Alto Adige Wine Consortium – Together with the Alto Adige Wine Consortium and IDM Südtirol, we proudly hosted the fifth edition of the Bike & Wine Press Tour. This year, journalists Andrea Guolo (Editor of Italian Wine Tour) and Giambattista Marchetto (Editor of Vinonews24) got back in the saddle. They were once again accompanied by videomaker Gilberto Bertini and by Emanuele Gobbi, contributor to several publications including Reporter Gourmet and Food&Wine Italia.

New Journalists Join the Experience

In addition, three journalists joined the Zedcomm team for the first time. The tour offered them a unique opportunity to discover Alto Adige through cycling, wine, food, and culture. The newcomers were Francesca Ciancio, contributor to Il Gusto di Repubblica, WineNews, Il Domani, and CiboToday; Maria Giulia Pieroni, Food & Beverage Editor for the publications of the Hearst media group; and Chiara Arcesi, journalist for Quotidiano Nazionale.

Discovering Alto Adige’s Leading Wineries

Over the three days, participants visited some of Alto Adige’s most  . The itinerary included Castel Juval at the entrance to the Senales Valley, Kränzelhof in Cermes, Nals Margreid in Nalles, Cantina Terlano, Tenuta Kornell in Settequerce, and Cantina Bolzano. Moreover, each stop offered an opportunity to meet producers and gain a deeper understanding of the region’s wine culture.

Gourmet Stops Along the Route

Along the route, the group also enjoyed several memorable dining experiences. Among the highlights were Leiter am Waal in Lagundo, Kallmünz in Merano in collaboration with Cantina Merano, and Miil in Cermes together with Kettmeir and Elena Walch. As a result, participants were able to experience Alto Adige’s gastronomic excellence alongside its wine heritage.

An Immersive Way to Experience Alto Adige

Meanwhile, the charming Schloss Plars Hotel served as the tour’s logistical base. More than a traditional press trip, the Bike & Wine Press Tour offered a truly immersive experience. Riding e-bikes alongside a Wine & Bike Ambassador, participants covered around 40 kilometres per day. At the same time, they explored one of Italy’s most fascinating and compact wine regions. Ultimately, the Bike & Wine Press Tour once again proved to be an engaging way to discover Alto Adige. It successfully combined outdoor adventure, exceptional wines, outstanding gastronomy, and meaningful encounters with the people behind the region’s excellence.

23 March 2026

ProWein 2026: less is more. Why wine communication makes the difference

A new format, a new balance

ProWein: less is more. ProWein 2026 marks a clear shift toward a more compact and selective format. While the scale has been reduced, the overall quality has increased significantly. As a result, participants have more time for meetings, greater space for dialogue and stronger opportunities to build meaningful relationships.

Compared to previous editions, the fair now feels closer to an international “wine salon” than a traditional trade show. In particular, there is less rush and less dispersion; consequently, meetings are fewer but far more focused. Buyers are present—especially from Northern Europe—with a strong German core and solid attendance from markets such as Poland and the UK.

However, extra-continental presence appears more limited, with fewer visitors from Asia and the United States. Nevertheless, expectations were already lower; therefore, the overall sentiment remains positive, as those who attended were able to work more effectively.

The growing role of communication

In this evolving context, communication plays a more strategic role than ever before. Indeed, it is no longer just a support function; rather, it becomes a central driver of success. For instance, in a more intimate setting, each meeting gains importance, conversations become deeper and every element of a brand story carries greater weight.

Moreover, effective communication enables brands to stand out in a less crowded yet more competitive environment. Simply being present is no longer sufficient; instead, companies must arrive prepared, with clear, consistent and recognizable messaging. As a result, this approach helps build relationships, convey identity and make each tasting truly memorable.

A strategic lever in uncertain times

In a global scenario shaped by economic uncertainty and geopolitical tensions, many companies tend to reduce investments. However, this approach can be counterproductive. On the contrary, precisely in such moments, communication becomes essential.

For example, by maintaining visibility, reinforcing brand identity and staying active in international markets, companies can strengthen their positioning. Therefore, investing in communication today means protecting and enhancing long-term value.

Standing out at ProWein

At ProWein 2026, one key insight emerges clearly: those who can tell their story effectively stand out. Firstly, buyers are increasingly looking for authenticity, vision and consistency. In addition, they want to understand what makes a wine unique and why it matters.

To meet these expectations, communication must rely on targeted content and an international mindset. This is exactly where Zedcomm adds value; indeed, the agency develops tailored strategies with a strong global focus and supports wineries before, during and after the fair. Therefore, participation in ProWein becomes a concrete growth opportunity.

Conclusion

Finally, effective communication works when it is strategic, consistent and internationally oriented; therefore, today more than ever, it is what truly makes the difference.

24 February 2026

Valentine’s Day: Brachetto d’Acqui and Ernst Knam Celebrate Love in Milan

An afternoon dedicated to the exquisite pairing of wine and chocolate energized Milan during the second edition of the collaboration between the Consorzio Tutela Vini d’Acqui and Master Chocolatier Ernst Knam. This exclusive event brought together journalists and industry professionals to present a contemporary take on the ultimate Italian romantic wine: Brachetto d’Acqui DOCG. Guiding guests on this sensory journey was sommelier and digital storyteller Adua Villa. She led the tasting, highlighting the remarkable versatility of Brachetto and Acqui Rosé DOCG, showcasing their growing role as protagonists in convivial moments that extend far beyond dessert pairings. Following an address by Consortium President Paolo Ricagno, who shared key data and growth prospects for the denomination, the narrative deepened with a technical tasting of the different wine types. This session was designed to offer guests a complete and modern understanding of this illustrious Piedmontese grape variety. The undisputed highlight of the day was the live show cooking with Ernst Knam. The Maître Chocolatier previewed the new pralines born from this collaboration: the Cioccolatino Rosso (Red Chocolate) , crafted specifically for Brachetto d’Acqui DOCG, and the Cioccolatino Rosa (Pink Chocolate) , designed to enhance the Acqui Rosé DOCG Brut. During the demonstration, Knam shared his creative process and the meticulous research involved in balancing aromatics, structure, and texture. The event concluded with an unexpected “Sabaudian Aperitif,” featuring Roccaverano DOP cheese and the traditional cugnà (fruit mostarda) made with Brachetto d’Acqui, once again demonstrating the surprising versatility of this celebrated wine. This project masterfully combined compelling content, immersive experience, and strategic media relations, confirming the power of an authentic and engaging approach to storytelling for regional territories and their excellence.