Zed_Comm has been entrusted with the press office activities and media relations dedicated to the launch of MITA, a new and totally sustainable eyewear brand that is the direct result of the experience gained by VoT (Vision of Tomorrow), the eyewear consulting company founded from the 20 years’ presence in the sector of Nora Cabrera, COO and Fabio Ferracane, CEO.

Media relations activities will have the aim of promoting the eyewear collection – made entirely from a recycled material obtained from plastic bottles – in technical eyewear media throughout the world and Italian consumer publications with a strong green and sustainable message.

The official launch will take place during the fiftieth edition of MIDO with a press conference presentation that will put MITA’s technology and innovative production center stage, highlighting their ability to create products which are on-trend and highly stylish as well as being environmentally conscious.