24 February 2026

Valentine’s Day: Brachetto d’Acqui and Ernst Knam Celebrate Love in Milan

An afternoon dedicated to the exquisite pairing of wine and chocolate energized Milan during the second edition of the collaboration between the Consorzio Tutela Vini d’Acqui and Master Chocolatier Ernst Knam. This exclusive event brought together journalists and industry professionals to present a contemporary take on the ultimate Italian romantic wine: Brachetto d’Acqui DOCG. Guiding guests on this sensory journey was sommelier and digital storyteller Adua Villa. She led the tasting, highlighting the remarkable versatility of Brachetto and Acqui Rosé DOCG, showcasing their growing role as protagonists in convivial moments that extend far beyond dessert pairings. Following an address by Consortium President Paolo Ricagno, who shared key data and growth prospects for the denomination, the narrative deepened with a technical tasting of the different wine types. This session was designed to offer guests a complete and modern understanding of this illustrious Piedmontese grape variety. The undisputed highlight of the day was the live show cooking with Ernst Knam. The Maître Chocolatier previewed the new pralines born from this collaboration: the Cioccolatino Rosso (Red Chocolate) , crafted specifically for Brachetto d’Acqui DOCG, and the Cioccolatino Rosa (Pink Chocolate) , designed to enhance the Acqui Rosé DOCG Brut. During the demonstration, Knam shared his creative process and the meticulous research involved in balancing aromatics, structure, and texture. The event concluded with an unexpected “Sabaudian Aperitif,” featuring Roccaverano DOP cheese and the traditional cugnà (fruit mostarda) made with Brachetto d’Acqui, once again demonstrating the surprising versatility of this celebrated wine. This project masterfully combined compelling content, immersive experience, and strategic media relations, confirming the power of an authentic and engaging approach to storytelling for regional territories and their excellence.

24 February 2026

Gisada chooses Mariano Di Vaio as the face of UOMO fragrance

An exclusive event in the heart of Milan marked the official launch of UOMO Eau de Parfum, GISADA’s new men’s fragrance, announcing the collaboration with Mariano Di Vaio as brand ambassador. The presentation took place at the Park Hyatt Milano, involving lifestyle press, beauty editors, and content creators in an immersive experience dedicated to discovering the perfume.
Entrepreneur and international style icon, Di Vaio embodies the values of the Swiss Maison and interprets the fragrance codes through a vision of authentic and modern elegance. UOMO Eau de Parfum stands out for a multifaceted composition that blends fresh notes with warmer, more structured accents: from strawberry and Italian lemon at the top, to a floral-woody heart of rose, jasmine, and cedar, and finally to an intense base of grey amber, musk, patchouli, oud, and a hint of chocolate. The event was designed as a personalized sensory experience. Cocktails inspired by the main fragrance essences translated the olfactory notes into a taste experience, while installations showcasing raw materials under glass domes — from lemon to chocolate, from musk to woods — allowed guests to explore the scent pyramid up close. The opportunity to engrave the bottle live further reinforced the concept of personalization, turning the product into a unique, identity-defining object.
19 February 2026

Zedcomm at MIDO 2026: Eyewear PR Between Innovation, Sustainability and Human Connections

The 54th edition of MIDO, the Milan Eyewear Show, has just come to a close, leaving behind a vibrant energy that once again confirms Milan as the undisputed world capital of optics. For us at Zedcomm, these three days among the halls of Fieramilano Rho were not simply another appointment in the calendar, but an intense and inspiring journey into a sector that continues to reinvent itself.With over 1,200 exhibitors from 50 countries, this record-breaking edition brought together cutting-edge design, the new frontiers of artificial intelligence, and an increasingly tangible commitment to sustainability.Our journey began under the banner of continuity and innovation. As has been tradition for the past four years, we kicked off Saturday with breakfast at the EssilorLuxottica stand — a privileged moment to immerse ourselves not only in the latest lens innovations, but also in the Group’s renewed corporate philosophy.From there, our experience unfolded along an itinerary that showcased the excellence of our partners: from the minimalist and refined rigor of Blackfin, to the stylistic research of LOOK, Nirvan Javan and INVU, culminating in the technological revolution signed by MEI. It was precisely at the MEI stand that we experienced one of the key highlights of the event, with the presentation of new machinery led by CEO Stefano Sonzogni — a high-level technical meeting that captured the attention of the trade press. Every detail can be explored further by downloading the dedicated Press Kit available through our official channels.MIDO 2026 was also a stage to celebrate the ethical commitment of the industry. Walking through the six exhibition halls, we sensed a profound atmosphere of renewal — from the evocative exhibition “The Lens of Time,” inaugurated by Filippo Magnini, to the visionary debates held at the Vision Stage. For a press office specialized in eyewear, the trade show today represents far more than a showcase: it is an incubator of ideas where communication strategy transforms into human connection. Between scheduled interviews, PR aperitifs, and greetings to the wonderful MIDO team — whom we thank for their consistent professionalism — the added value remains the opportunity to connect trade media with the dreams and projects of our clients. We return to the agency with our suitcases full of smiles, new discoveries, and the insatiable curiosity that has always guided Zedcomm’s work in the world of public relations.

5 February 2026

Lugana: a tradition looking ahead

A dynamic experience between wine, cuisine and contemporaneity. Lugana continues to tell its story through new languages and cross-pollinations. On January 27, in the spaces of House of Mediterraneo in Milan, the Consorzio Tutela Lugana DOC, in collaboration with Tuorlo Magazine, brought to life an experiential project that connected wine with contemporary cuisine, confirming the denomination’s ability to engage with different worlds and modern sensibilities. ZedComm supported the Consorzio by overseeing the communication strategy and media relations for the event. At the heart of the evening was an авторial dinner created by Vladimiro Poma, chef of Silvano, Vini e Cibi in Milan, and Tommaso Zoboli, Italy’s Best Chef Under 30 in 2021 and now at the helm of the restaurant Patrizia in Modena. Two different yet complementary gastronomic visions, united by an identity-driven, essential cuisine deeply connected to raw ingredients, capable of building a narrative that weaves together memory and new interpretations. The gastronomic journey, guided by Andrea Amadei, unfolded as a continuous narrative in which dishes inspired by tradition and contemporary reinterpretations entered into an unconventional dialogue with Lugana, enhancing its freshness, structure and versatility. Paired with the menu was a selection of Lugana wines from different producers and styles—from vintage expressions to Riserva and Late Harvest—highlighting the denomination’s expressive richness and its natural gastronomic vocation, reinforcing the image of Lugana as a wine able to interpret the present without losing its connection to its roots.