ABOUT

Zed_Comm is a communications agency that has been operating for over twenty years, created thanks to the experience of its founder, Cecilia Zanasi, in publicity and event management on an international level.

Today the Agency can count on a team of professionals with extensive and varied experience in communications, based in offices both in Milan and Verona. This allows Zed_Comm to operate in public relations, offering innovative communication solutions, event management, marketing projects and digital PR which Clients can take advantage of alongside the traditional services of press office, publicity consulting and media relations.

Thanks to intuition, passion, precision and an innate ability to multi-task – typically female traits which characterize a team that has only recently acquired its first male member – the Agency is able to create a sincere and synergistic relationship with the Client and map out a long-lasting professional path. Moving with ease between small local projects and others of an international flavor, Zed_Comm is a reliable and solid partner for its ability to understand the Client’s needs and elaborate a made-to-measure all-inclusive communication strategy.

BLOG & NEWS

SERVICES

Public relations

_Institutional relations and relations with opinion makers
_Co-marketing and sponsoring projects
_Endorsement and product placement with influencers

Press office

_Strategy consulting
_Drafting texts and press releases
_Relations with journalists and bloggers
_Press review
_Speech and interview writing

Events and
press conferences

_Format development
_Supplier coordination
_Supervision of event set-up
_General organization
_Media coverage

Advertising

_Budget management and negotiations
_Media planning and purchasing
_Image consulting

Social media marketing & Digital PR

_Social media strategies
_Social media advertising campaigns
_Digital PR aimed at influencers and opinion leaders

Communication and marketing consulting

_Territorial marketing projects
_Brainstorming and creation of promotional projects
_Assistance and presence at trade shows and events
_Consulting in marketing plan development

International PR

_Management of contacts with journalists, bloggers and foreign influencers in the wine and lifestyle sectors
_PR and media relations activities during international trade shows
_Organization of events and masterclasses abroad
_Mailing of samples and virtual wine tastings
_Creation of ad hoc projects according to the reference country, also in partnership with local agencies

CASE HISTORIES

CLIENTS

OGI has been working with Zed_Comm for the past 8 years, they have been instrumental in our worldwide marketing effort. Cecilia Zanasi and her team of talented associates have helped us achieve major success in establishing brand awareness around the globe.

Joseph Tallier
Joseph Tallier
OGI Eyewear

We have found the ideal partner in Zed_Comm for targeted and professional communication. We decided to work with them not just because of their long-time experience but also for their innovative ideas.

Magdalena Brugger
Magdalena Brugger
Alois Lageder

Zedcomm follows our company with passion, energy and professionalism! A big thanks to Cecilia and her team.

Paolo Ben
Paolo Ben
Mobart Ben

Professionalism, enterprising spirit, reactivity, so many contacts in the Eyewear world and beyond…not to mention how friendly and pleasant they are… what more could you want from a PR agency?

Federico Perissinotto
Federico Perissinotto
Barberini Eyewear

Fast, efficient, always ahead of the game. Thanks Zedcomm for the outstanding professionalism.

Georg Weber
Georg Weber
Monteverro

TEAM


CECILIA ZANASI

The Boss

After graduating in Languages, Cecilia started her career in the world of communications working for an important American publisher. After having gained ten years’ experience in this role, which frequently took her overseas, she decided to start up her own agency in Italy. Today she guides an all-female team, plus one male to make up the “blue quota” and continues to travel tirelessly from one end of the world to the other.


ARIANNA BELLINI

HR & Administration Manager

Detail-oriented, organised and pragmatic, Arianna is the left hemisphere of the Zed_Comm’s brain as well as being the key point of contact for all the team’s needs. The agency’s HR manager, she manages the administration and accounting, handles relations with suppliers and makes sure that everything runs smoothly in both the Milan and Verona offices with faultless precision.



LUCIA BOARINI

PR & Media Relations Senior Account

After graduating in Chinese Language and Literature in Venice, Lucia began her professional career in the event organisation sector at the Fondazione Arena di Verona and Veronafiere. She then moved to Tuscany for a year where she had the opportunity to closely experience the world of wine, whose charm wins her over. Once she moved back to Verona, she devoted herself to the world of arts until 2008, when she decided to go back to wine&food, thus beginning her career in PR, events and travelling around the world.




SILVIA BOCCARDI

Senior Account & PR Team Coordinator

Before joining Zed_Comm, Silvia built up her background in the world of communications working in both a small agency as well as a multinational company. With a degree in Languages and Communication, she moves with positivity and extreme professionalism from the world of eyewear to the world of design. She coordinates the work of her colleagues and cultivates relations with the Italian and foreign press.



PATRIZIA BORIN

PR Account & Event Manager

Patrizia decided to embark on a career in consultancy after more than 21 years of combined experience in managing communication projects for famous international cosmetics brands. Thanks to her in-depth knowledge of the beauty sector, her excellent grasp of the new media panorama, her ability to organise successful events and her powerful network of contacts, she will successfully contribute to the development of strong and coherent communication strategies for the Zed_Comm’s clients.



CLAUDIA BROGLIA

PR Account & Event Manager

In Zed_Comm Claudia can really put what her degree in Language for Commercial Communications taught her to good use: she organizes, plans, coordinates travel and events all over the world with extreme precision and professionalism. Working in the agency she also discovered a passion for press office, displaying great PR skill with the foreign press, especially in the food&wine world.



ELENA BRUNATI

PR & Media Relations Senior Account

With a degree in Public Relations and Publicity, Elena transformed her great passion for communication into a career. After finishing her studies, she started work in an agency straight away, effortlessly moving from writing to event management, from media buying to public relations. Starting with the beauty, jewelry and hotelier sectors, she specialized in the interiors, design and architecture sectors.



ERICA CEVRO-VUKOVIC

Operations Executive

A huge music and art lover, she has turned this passion into her work, working as an agent and manager for artists and talent at an international level. Her humanistic studies have increased her aptitude for creating connections led her to become a skilled public relations professional. She joins Zed_Comm to support her colleagues in the operational office and in the several press office activities.




DELIA DEMMA

PR & Media Relations Account

A professional journalist who is passionate about wine and food, after years of experience in editorial offices, she worked for more than a decade for an international travel, luxury and lifestyle magazine, often visiting wineries. This is where the lightning struck! In Zed_Comm food&wine just had to be her specialty. Sunny, empathetic, hyperactive, she loves theatre as a spectator, actress and playwright.



SARA FINETTO

Junior Assistant

With a degree in Public Relations and Business Communication, she has recently completed a Master’s degree in Marketing Communication and Consumption. Her true passion for social networks and digital marketing led her to put herself quickly in the world of work.
She loves traveling and teamwork. With a curious and creative attitude, she has joined Zed_Comm to support the team in Verona.



CARLOTTA FLORES FACCIO

PR & Media Relations Account

After graduating in Economics and Cultural Heritage Management, she realised that she would like to work with another kind of art: that of food and wine. Energetic and pragmatic, she fell in love with the world of communication and public relations between one wine tasting and another. She grew up in Vicenza, honed her skills in Milan and finally arrived at Zed_Comm, where she keeps on telling the wonders of food & wine.




SIMONETTA GERRA

PR & Media Relations Senior Account

With a degree in Political Science, Simonetta has been working in the PR world for ten years, from eyewear to tourism, without bypassing health, fashion and design. A pragmatic perfectionist, used to dealing with emergencies and turning setbacks into opportunities, she joined Zed_Comm at the beginning of 2017 and discovered an affinity also with the world of wine.



GIULIA LEDDA

PR & Media Relations Account

After graduating in Languages and Political Sciences and spending almost two years in Saint Petersburg, she moves to Milan for the Expo experience. Here she found a job in the wine pavilion, cultivating a true passion for this field. Then, she moved to Verona to work first on trade fairs and events in the wine sector and then on marketing and communication for a large winery on Lake Garda. In Zed_Comm she deals with digital and food&wine press office.







MICHELE MARMINO

PR & Media Relations Account

Keen on media, communication and travel, he has lived in Berlin and Dublin and travelled extensively in the Old World. After graduating in Public and International Communication, he made his debut in the PR sector and then took a break to manage his family’s restaurant business. However, his passion for communication prevailed and today he is the “male quota” of Zed_Comm.



MICHELA MEZZOLO

PR & Media Relations Senior Account

With a degree in Modern Literature, Michela is the creative wordsmith of the team. She loves writing and turned her passion into work, first as part of the editorial staff of a Milan daily, then with consumer and trade magazines. She arrived at Zed_Comm in 2015 after ten years’ experience in the world of PR and media relations. Specialized in the eyewear sector, she is happy to handle the world of fashion, health and food&wine as well.



MARTINA ROMEO

PR & Media Relations Account

Graduated in Modern Literature, she gained experience in copywriting, digital communication and event planning. Public Relations is her bread and butter. She is fond of the social world and unconventional marketing. She gave her career a turning point in 2019, when she started her journey with Zed_Comm. She is naturally curious, creative and sociable and truly believes in the power of teamwork and profitable collaboration.



MARTINA SANI

Junior Assistant

After taking a degree in Interpreting and Translation in Padua, she obtained a master’s degree in English for International Business and Global Affairs in Verona. A huge lover of foreign languages, after some brief work experiences she has now joined Zed_Comm to pursue her other true interest, event planning. A natural open-minded and sociable young woman, she is passionate about tennis, food&wine and fashion.



STEFANIA BORIN

Social Media Manager

After a law degree, a sommelier course and a master’s degree in collaboration with Gambero Rosso, everything became more social.
She talk about Food&Wine through your devices giving color, creativity and dynamism to every business.
About her free time? Trip and travel to discover every taste of this world.



CONTACTS

Our offices in VERONA
Corso Porta Nuova, 20
37122 Verona (VR)
Italy
Call us
+39 045 8036334
Write us
info.verona@zedcomm.it
Our offices in MILAN
Via Luigi Razza, 4
20124 Milan (MI)
Italy
Call us
+39 02 36550569
Write us
info.milano@zedcomm.it