Zedcomm brought its experience in the world of communication to RCS Academy, meeting students from the Communication course for a direct exchange between education and professional practice. The session offered a concrete opportunity to explain what it means today to work in a communication and press office agency. The talk went beyond theory, focusing on the daily practice of PR and media relations.

During the lecture, founder Cecilia Zanasi introduced Zedcomm, outlining the agency’s vision, strategic approach and working method. She explained how a structured communication project takes shape and how an effective strategy is built, starting from an in-depth analysis of the brand, the market and specific objectives. Zedcomm showed students that press office work goes far beyond sending press releases. It requires planning, active listening and the ability to build ongoing relationships with media and stakeholders.

The discussion focused in particular on PR and media relations processes. Zedcomm explained how to develop credible and long-term relationships with journalists and how to manage dialogue with the many players involved in communication. Method, strategy and tools guided the presentation, offering students a clear and realistic view of the agency’s day-to-day work. Several case studies made the session even more tangible and practical.

Zedcomm at RCS Academy, between theory and practice, shared real-life examples from the wine and food sectors, areas in which the agency has long-standing expertise. These projects helped students understand how communication strategies adapt to different contexts and markets. In press office activities, the goal is always to enhance the product, the territory and the brand’s story, creating a coherent and authentic narrative.

The lecture then turned into a hands-on exercise. Zedcomm provided students with a working brief and asked them to develop a launch case for a new product from a wine-producing company. This activity aimed to stimulate creativity, critical thinking and strategic planning, using an approach very close to real professional scenarios.

Zedcomm strongly believes in the value of initiatives like this. Direct dialogue with professionals who work daily in communication helps young people understand real timelines, dynamics and responsibilities within a communication and press office agency. At the same time, the meeting with RCS Academy represented an important opportunity for exchange and mutual growth for Zedcomm, confirming the value of a constant dialogue between communication theory and practice.