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22 October 2024

Immagine98 presents the X-Ide New Generation collection in Milan

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  • Under : design, Evento, news, Ufficio stampa, Zedcommpr

The Italian eyewear world experienced a memorable event in Milan on Tuesday 8 October, when Immagine98 unveiled its new X-Ide New Generation collection. The setting chosen for the launch was the exclusive Lynk&Co venue, the ideal place to reflect the brand’s innovation and creativity.  Immagine98 decided to celebrate 20 years of the X-Ide brand with a collection that pays tribute to its long history, but also looks to the future. The new line is inspired by the world of cyberpunk, a style that combines futuristic and dystopian elements. This style is reflected in the models on offer, which stand out for their bold and innovative design. One of the distinctive features of the X-Ide New Generation collection is its link with cyberpunk, a universe where technology merges with art and imagination. Each model in the collection is named after the protagonists of a comic book created especially for the occasion. This synergy between fashion and storytelling gives the glasses a unique personality, making them accessories capable of telling a story. The collection presentation was attended by journalists and industry influencers, offering them an immersive experience. During the event, participants were able to explore the future of eyewear through the lens of innovation, thanks to a journey that highlighted cutting-edge design and the quality of Italian craftsmanship. The X-Ide New Generation collection is not only a tribute to the past, but also a declaration of intent for the future: eyewear that combines technology and creativity, designed for visionary and dynamic personalities.


22 October 2024

Marmomac is the global showcase for natural stone.

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  • Under : design, Evento, news, Ufficio stampa, Zedcommpr

Marmomac is the global showcase for natural stone. Marmomac has concluded with outstanding success, reaffirming its position as the world’s leading event for the natural stone industry. Once again, Verona served as the stage for the magnificence and elegance of this extraordinary material. For four intense days, monumental marble blocks, cutting-edge design creations, impressive machinery, and state-of-the-art technological solutions captivated visitors and professionals alike.The exhibition was not just a display of products and technology, but a true meeting point for the culture of stone and the education of architects and industry specialists. With more than 50,000 professionals from 140 countries, Marmomac has confirmed its status as the ultimate global leader in the stone sector.

The exhibitions at The Plus Theatre highlighted the beauty and versatility of natural stone, while the collaboration with Elle Decor showcased the limitless applications of marble in refined design objects. Marmomac stands out not only as a platform for business, but also as a unique networking opportunity, where professionals come together to explore the boundless potential of this noble and valuable material.An event that has consolidated the central role of natural stone as an undisputed protagonist in the fields of architecture, design, and technological innovation, contributing to raising the standards of global excellence.


Presented to the press in Milan the editorial project commissioned by the Consorzio Tutela Vini della Maremma Toscana
20 May 2024

Presented in Milan the book “MAREMMA TOSCANA – A journey through people, places and tastes”

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  • Under : Evento, eyewear, news, Ufficio stampa, vino, wine-tasting, Zedcommpr

Presented to the press in Milan at the Radisson Hotel Collection Santa Sofia, the editorial project commissioned by the Consorzio Tutela Vini della Maremma Toscana and published by Gruppo Editoriale: “MAREMMA TOSCANA – A journey through people, places and tastes” with texts by journalist and food and wine critic Aldo Fiordelli. Aiming to enhance the territory where the wines of one of the most dynamic denominations in Tuscany are born, the Consorzio enthusiastically embraced the project, convinced that there is much to tell and discover not only for wine and food enthusiasts but also for all those in search of genuine and wild places. Among flavors – represented by 34 ambassadors of Maremman cuisine – stories, nature, memories, and the unpublished photographs by Dario Garofalo, which accompany the reader in this land with extraordinary light. A 300-page bilingual volume (English/Italian) full of suggestions, but also a practical guide that divides the Maremma Toscana into five territories – Colline Metallifere, Colline di Maremma, Costa d’Argento, Tufo, and Colline Amiatine – each further divided into micro-areas, revealing must-see places and experiences chapter by chapter through anecdotes and elegant illustrations. MAREMMA TOSCANA – A journey through people, places and tastes is available in the best bookstores in Italy, on the most important online bookshops, and at gruppoeditoriale.com.


Officially launched internationally on 11 April, Gisada Titanium
20 May 2024

Officially launched internationally Gisada Titanium

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  • Under : Evento, news, Ufficio stampa, Zedcommpr

Officially launched internationally on 11 April, Gisada Titanium is already a bestseller from the Swiss perfume house, which has been a Zedcomm client for several years. To officially present the new men’s fragrance to the press and influencers, we organised the event on 15 May in a unique and innovative setting.Riding on the glory of Titanium’s testimonial: Anthony Joshua, the famous English boxer, we decided to hold the presentation in a gym in the Navigli area. Sara Ventura Art&Body is a well-kept location, already the protagonist of shootings in the past, but never of events open to the public, this novelty found a remarkable astonishment among all the participants invited by Zedcomm, making the evening unforgettable.Thanks to the fact that the gym was already equipped with tools and machinery, we reduced the set up to a minimum, creating only mirrored displays to recall the packaging of the bottle, an ever-popular back with the Gisada logo for glamorous photo shoots and, last but not least, we branded the boxing bags, thus creating the perfect atmosphere to recall the world of boxing.A few facts about Gisada Titanium: Aromatic, woody and ambery, this is the essence of the new fragrance.The olfactory pyramid opens with the ultimate expression of strength thanks to pink pepper, cardamom, sage and artemisia. The heart reveals more spicy notes with an explosion of lavender, cinnamon, sandalwood and leather. The final note is sweet and sensual with iris, vanilla, tonka bean and patchouli.The packaging reveals iridescent metallic shades that reflect the elegance of the fragrance, like the precious yet indestructible material from which it takes its name: titanium, which combines strength and sensuality, just like the new fragrance.


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