During Milan Design Week 2026, Alto Adige Wines brought to the heart of the city an experience combining taste, aesthetics, and innovation. From April 20 to 26, the Alto Adige Wines Consortium renewed its collaboration with Hearst Italia for the third consecutive year, taking part in some of the most exclusive events of the design week.

In Alto Adige, wine is the result of a precise vision: producers, architects, and the territory work together to create a distinctive identity. The region’s wineries, often examples of contemporary architecture, continue to attract wine and design enthusiasts from around the world.

During Design Week, Alto Adige Wines featured in two events curated by Hearst Italia. The first was the opening party of Marie Claire Maison for the “Botanical Dreams” project, developed in collaboration with Pasticceria Cova on Via Montenapoleone. The second was the Elledecor.it Digital Hub party, hosted in the courtyard of Casa Slalom.

On both occasions, guests enjoyed a selection of Alto Adige DOC wines, including Metodo Classico sparkling wines, Gewürztraminer, Schiava, and Pinot Bianco. Each label expressed the territory, climate, and contemporary style of Alto Adige’s winemaking.

With this presence, the Consortium strengthened the connection between wine and design—two worlds that share attention to detail, research, and vision. Alto Adige Wines once again confirmed their role as ambassadors of a distinctive style, capable of telling the story of the future through quality, identity, and innovation.