9 June 2026

Zedcomm Brings Lifestyle Journalists to Discover Monteverro

Zedcomm Brings Lifestyle Journalists to Discover Monteverro. Art, wine and territory in Maremma. This was the guiding theme of the press tour organized by Zedcomm for a selected group of Italian lifestyle, travel and culture journalists. Over three days, guests enjoyed an immersive journey through contemporary art, outstanding wines and one of Tuscany’s most fascinating landscapes.

Art, wine and territory in Maremma shaped every moment of the experience. The itinerary unfolded among the rolling hills of Capalbio and the vineyards of Monteverro, one of Italy’s most acclaimed wineries. Here, journalists met winemakers, artists and local stakeholders who contribute to the unique identity of the region.

A highlight of the tour was the presentation of The Tree of Maremma, the new site-specific installation by artist Azzurra Galatolo, created as part of the Hypermaremma program. Set among Monteverro’s vineyards, the artwork established a powerful dialogue with the surrounding landscape and reflected the spirit of the Maremma territory.

The press tour extended beyond Italy. Journalists from Germany and Austria joined the experience, alongside art-world guests invited by the Hypermaremma team. Together, they explored a destination where creativity, nature and wine culture intersect in a distinctive and authentic way.

Monteverro welcomed guests throughout the program and encouraged meaningful exchanges between artists, media representatives and cultural professionals. The winery created opportunities for genuine conversations and deeper connections with the local territory.

Art, wine and territory in Maremma offered the common thread of a story that continues to attract growing international attention. Through the collaboration between Monteverro and Hypermaremma, participants discovered a region where contemporary culture and winemaking excellence come together to create memorable experiences.

Throughout the three-day program, guests experienced the Maremma through multiple perspectives.

7 May 2024

Wine and design intertwine amidst contaminations and inspirations.

During Milan Design Week – which took place from April 15th to 21st alongside the Salone del Mobile and with numerous initiatives spread throughout the city – the wines of Alto Adige made their debut for the first time with the aim of meeting the large international audience revolving around the world of furniture, art, and architecture. The fresh white wines, elegant red wines, and sparkling wines from Alto Adige were the protagonists of the events organized for the occasion by the prestigious publishing house Hearst Italia. The Alto Adige wines were the wine partners of the Elle Decor Material Home exhibition in Milan, held at Palazzo Bovara, and were featured in the opening day and special vernissage by invitation on Friday evening, one of the most anticipated events of the entire week, which saw great participation from the selected audience; some Alto Adige labels also delighted guests at the event organized by Marie Claire Maison at the Galleria d’Arte Moderna, GAM within Villa Reale di Via Palestro, to present the project “La Casa dell’Architetto”. The connection between design and wine has proven successful; after all, in Alto Adige, it is very strong, and the region is famous not only for the quality of its wines but also for the architectural projects – which increasingly often show a harmonious blend of different styles – of many Estates and Wineries, attracting visitors from all over the world.

2 May 2024

Vinitaly 2024 is the wine unmissable event

Vinitaly 2024 is the wine unmissable event. It is the leading wine fair, a must-attend event for all wine industry professionals, as well as wine enthusiasts. Here, you can meet the leading figures in the wine industry, including individual wineries and wine groups. Zedcomm spent four intense days at the fair, travelling between stands, attending meetings, and participating in tastings and insights sessions. The 56th edition of Vinitaly was a great success, both in terms of public attendance and the number of foreign operators. The fair attracted 100,000 attendees, with an increase of 30,000 foreign operators from 140 countries. The event closed with a positive balance. During the fair, we observed a number of trends in the market. There was a general positive trend, with whites and rosés accounting for 50% of consumer choices, while red wines made up 38%. Our balance sheet? In addition to the tilt counter, the fair confirmed itself as the ideal platform for PR, client and journalist relations, and networking. Vinitaly saw record numbers, and Zedcomm also had a record attendance at the Press Office, with the team almost full and accounts from all over Italy. The team included Carlotta, Chiara, Claudia, Delia, Eleonora, Giulia, Lucia, Marianna, Martina, Michela, Michele, Simonetta, Stefania, and of course the big boss, Cecilia Zanasi. The list of clients present at the fair is also extensive, with Zedcomm organising press meetings, masterclasses and interviews for them. From consortia, such as Abruzzo, Alto Adige, and Lugana, to companies, including Cavazza, Demeter,  Dievole, Felsina, Fonzone, Grojean, Lungarotti, Mazzei, Monteverro, Pra, Tedeschi, Tenuta Mazzolino, Villa Santo Stefano, Vistorta, and Zorzettig, the list of attendees was extensive.

4 July 2023

Monteverro, aperitif with the artist via Zoom

The Capalbio winery continues its path of artistic contamination and presented the new graphic design for its two “young” wines – Verruzzo and Vermentino – , inspired by a work of art by Davide Dormino, during a zoom wine tasting with some lifestyle journalists. Monteverro is a jewel of a winery in Capalbio, well-known not only for the quality of its wines, but also for its transversal commitment to art, music and culture. Indeed, the estate has always embraced a philosophy of contamination, collaborating with internationally renowned artists. This year sees the debut of the new edition of artist labels. This is the natural evolution of Monteverro’s collaboration with ‘Arte&Vino’, a kermesse curated by Maria Concetta Monaci and organised by the cultural association Il Frantoio, which enhances the collaborations between wineries and artists, finding a perfect harmony of visions between the winery’s oenological identity and the evocative creations. The remote aperitif was held on 29 July and was an opportunity for journalists to have a talk with Matthieu Taunay, the winery’s oenologist, and Davide Dormino, the artist himself, who explained the meaning of his artwork ‘Apollo Resisti!’ by Davide Dormino, an artist from Viterbo, who teaches at ‘Rufa’, and which will be hosted on the estate during Arte&Vino from May 2021. The original work is a bronze sculpture inspired by the Colossus of Rhodes, of which Dormino reproduces only the lower part, the two legs forming a triangle that represents the earth and, at the same time, divinity. The outstretched legs compensate for the lack of verticality due to the loss of the torso. In its incompleteness it takes on a whole new majesty, the legs metaphorically stand like two columns symbolising Art itself, engaged in a test of strength against the world.  Hence the cry: ‘Apollo Resisti! ‘Like the original Colossus, it thus becomes a gateway to all that the horizon behind it brings,’ explains Dormino. The choice of this work for the labels of  Monteverro‘s ‘young’ wines is no coincidence. ‘Young wines represent the essence of our philosophy, a true and sincere expression of that southern Tuscany that is the authentic Maremma,’ explain Monteverro.