18 June 2026

Rosso Morellino 2026: Discovering Coastal Tuscan Sangiovese

Discovering Coastal Tuscan Sangiovese: A Three-Day Journey into the Heart of Morellino di Scansano

An exclusive press tour through the Maremma, exploring the wines, landscapes, and people that define one of Tuscany’s most authentic denominations.

Three days in the heart of the Morellino area. Three days dedicated to discovering Coastal Tuscan Sangiovese through wine, landscapes and the people who shape this territory every day. For Rosso Morellino 2026, the flagship event of the Consorzio Morellino di Scansano, we organized an exclusive press tour for journalists from the wine, travel and lifestyle sectors. The experience offered an in-depth look at one of Tuscany’s most distinctive wine regions, with the goal of telling the authentic story of the Morellino di Scansano denomination.

Exploring the Different Expressions of Coastal Tuscan Sangiovese

Throughout the tour, guests visited wineries, met producers and took part in guided tastings. As a result, they were able to explore the three expressions of Coastal Tuscan Sangiovese represented by Morellino di Scansano DOCG:

  • Morellino di Scansano Annata: the youngest and freshest version, ideal for expressing the typical character of the grape.

  • Morellino di Scansano Riserva: a refined evolution, shaped by longer aging that adds complexity and structure.

  • Morellino di Scansano Superiore: the newest category, recently introduced into the production regulations, representing the highest quality level of the denomination.

Each wine revealed a different interpretation of the territory. However, all shared the same defining characteristics: freshness, balance and a strong connection to the Tuscan coast. Discover more about the types of Morellino di Scansano.

Beyond Wine: Discovering the Morellino Territory

At the same time, the program highlighted the unique landscape of southern Tuscany. In collaboration with Saturnia Bike, participants explored the area through cycling experiences. They rode among rolling hills, vineyards and scenic white roads. Consequently, they gained an authentic perspective on a destination that is becoming increasingly attractive for wine tourism and outdoor travel.

Moreover, gastronomic experiences showcased the connection between Coastal Tuscan Sangiovese and local cuisine, with pairings that enhanced the flavors of the territory. These moments encouraged discussion, discovery and a deeper understanding of the region’s food and wine culture.

A Gala Dinner Celebrating Morellino di Scansano

One of the highlights of Rosso Morellino 2026 was the Gala Dinner hosted at Fattoria Le Pupille. The evening brought together producers, journalists and institutional representatives in a convivial atmosphere. Guests enjoyed walk-around tastings, Morellino-based cocktails and dishes prepared by the renowned Da Caino restaurant. Therefore, the dinner became a valuable opportunity for networking and storytelling, while celebrating the identity of Coastal Tuscan Sangiovese and fostering lasting connections among industry leaders.

Rosso Morellino: A Platform for Relationships and Storytelling

Today, Rosso Morellino is much more than a wine event. Instead, it serves as a platform where producers, journalists and industry professionals can connect in an informal yet highly professional setting. Through direct experiences and meaningful encounters, participants gained a deeper understanding of Coastal Tuscan Sangiovese and the evolution of the Morellino di Scansano denomination. As the region continues to grow in visibility, Rosso Morellino confirms its role as a key opportunity to discover one of Tuscany’s most dynamic and authentic wine territories. For more information about the denomination and the activities of the Consortium, visit the official websites of the Consorzio Morellino di Scansano and Morellino di Scansano DOCG.

12 June 2026

Bike & Wine Press Trip with the Alto Adige Wine Consortium

The Fifth Edition of the Bike & Wine Press Tour

Bike & Wine Press Trip with the Alto Adige Wine Consortium – Together with the Alto Adige Wine Consortium and IDM Südtirol, we proudly hosted the fifth edition of the Bike & Wine Press Tour. This year, journalists Andrea Guolo (Editor of Italian Wine Tour) and Giambattista Marchetto (Editor of Vinonews24) got back in the saddle. They were once again accompanied by videomaker Gilberto Bertini and by Emanuele Gobbi, contributor to several publications including Reporter Gourmet and Food&Wine Italia.

New Journalists Join the Experience

In addition, three journalists joined the Zedcomm team for the first time. The tour offered them a unique opportunity to discover Alto Adige through cycling, wine, food, and culture. The newcomers were Francesca Ciancio, contributor to Il Gusto di Repubblica, WineNews, Il Domani, and CiboToday; Maria Giulia Pieroni, Food & Beverage Editor for the publications of the Hearst media group; and Chiara Arcesi, journalist for Quotidiano Nazionale.

Discovering Alto Adige’s Leading Wineries

Over the three days, participants visited some of Alto Adige’s most  . The itinerary included Castel Juval at the entrance to the Senales Valley, Kränzelhof in Cermes, Nals Margreid in Nalles, Cantina Terlano, Tenuta Kornell in Settequerce, and Cantina Bolzano. Moreover, each stop offered an opportunity to meet producers and gain a deeper understanding of the region’s wine culture.

Gourmet Stops Along the Route

Along the route, the group also enjoyed several memorable dining experiences. Among the highlights were Leiter am Waal in Lagundo, Kallmünz in Merano in collaboration with Cantina Merano, and Miil in Cermes together with Kettmeir and Elena Walch. As a result, participants were able to experience Alto Adige’s gastronomic excellence alongside its wine heritage.

An Immersive Way to Experience Alto Adige

Meanwhile, the charming Schloss Plars Hotel served as the tour’s logistical base. More than a traditional press trip, the Bike & Wine Press Tour offered a truly immersive experience. Riding e-bikes alongside a Wine & Bike Ambassador, participants covered around 40 kilometres per day. At the same time, they explored one of Italy’s most fascinating and compact wine regions. Ultimately, the Bike & Wine Press Tour once again proved to be an engaging way to discover Alto Adige. It successfully combined outdoor adventure, exceptional wines, outstanding gastronomy, and meaningful encounters with the people behind the region’s excellence.

9 June 2026

Zedcomm Brings Lifestyle Journalists to Discover Monteverro

Zedcomm Brings Lifestyle Journalists to Discover Monteverro. Art, wine and territory in Maremma. This was the guiding theme of the press tour organized by Zedcomm for a selected group of Italian lifestyle, travel and culture journalists. Over three days, guests enjoyed an immersive journey through contemporary art, outstanding wines and one of Tuscany’s most fascinating landscapes.

Art, wine and territory in Maremma shaped every moment of the experience. The itinerary unfolded among the rolling hills of Capalbio and the vineyards of Monteverro, one of Italy’s most acclaimed wineries. Here, journalists met winemakers, artists and local stakeholders who contribute to the unique identity of the region.

A highlight of the tour was the presentation of The Tree of Maremma, the new site-specific installation by artist Azzurra Galatolo, created as part of the Hypermaremma program. Set among Monteverro’s vineyards, the artwork established a powerful dialogue with the surrounding landscape and reflected the spirit of the Maremma territory.

The press tour extended beyond Italy. Journalists from Germany and Austria joined the experience, alongside art-world guests invited by the Hypermaremma team. Together, they explored a destination where creativity, nature and wine culture intersect in a distinctive and authentic way.

Monteverro welcomed guests throughout the program and encouraged meaningful exchanges between artists, media representatives and cultural professionals. The winery created opportunities for genuine conversations and deeper connections with the local territory.

Art, wine and territory in Maremma offered the common thread of a story that continues to attract growing international attention. Through the collaboration between Monteverro and Hypermaremma, participants discovered a region where contemporary culture and winemaking excellence come together to create memorable experiences.

Throughout the three-day program, guests experienced the Maremma through multiple perspectives.

27 May 2026

The Wealth Report” by Knight Frank in Milan

The Wealth Report” by Knight Frank in Milan. On May 7, an important event took place in Milan. The venue was Palazzo Cordusio. ZedComm managed the press office activities for the occasion. The event presented Knight Frank’s *The Wealth Report 2026*. This report is internationally recognized. It analyzes global wealth in depth. It also examines real estate market dynamics. Furthermore, it explores key trends reshaping investment strategies worldwide. Consequently, the report attracts significant attention from industry experts.

A Special Milestone. Notably, this year’s edition had an extra reason to celebrate. In fact, it marked the 20th anniversary of the publication. Therefore, the event carried even more meaning for both Knight Frank and its audience. The event brought together a diverse group of representatives. They came from national media outlets. Others represented business publications. Additionally, luxury and lifestyle journalists attended. As a result, the discussion was rich and multifaceted. Together, they focused on current changes. These changes are shaping the global wealth landscape. Similarly, they explored shifts in investment priorities.

The Report’s Value**

Recognized internationally as a benchmark publication, *The Wealth Report* provides crucial data. It also offers insightful forecasts. Moreover, it delivers practical analysis. These tools are designed to support future strategies. Likewise, they help with decision-making at the highest levels. Among the topics explored in the 2026 edition were the international real estate market and luxury assets. These assets span many categories. For example, fashion and watches were discussed. In addition, cars, yachts, and wine featured prominently. Another key theme was wealth transfer across generations. This topic is increasingly central. It affects both economic dynamics and family dynamics. Hence, it sparked lively debate.

**Evolving Priorities**

The event also offered an opportunity to explore evolving investor priorities. Specifically, ultra-high-net-worth individuals are changing their focus. This shift is driven by new geographies of wealth. Changing consumption patterns also play a role. Furthermore, there is growing interest in alternative assets. Experiential assets are likewise gaining traction. As a result, the event became a valuable moment of dialogue. It confirmed the importance of information. It also highlighted the role of analysis. Both are essential tools for interpreting an ever-evolving global scenario. Ultimately, the gathering reinforced how critical insight is for navigating today’s complex wealth landscape.