Le Pievi del Vino Nobile di Montepulciano: a Milan the press conference marked a key moment for telling the story of a strategic wine project. Zedcomm managed the event, therefore confirming its expertise in wine communication and press office activities.

On December 16, 2025, the restaurant Cavoli a Merenda in Milan welcomed journalists, media professionals, and key stakeholders. First the event, titled “Le Pievi, Genesis and Future of the Project,” focused on the strong link between wine, territory, and history. Mainly,Zedcomm designed the conference to create a clear and authoritative narrative.

After the opening remarks by Consortium President Andrea Rossi, the discussion explored identity, heritage, and future perspectives. Le Pievi del Vino Nobile di Montepulciano: a Milan the press conference highlighted the cultural value of the project.  Then the speakers explained the vision behind Le Pievi with a structured and engaging approach.

So the conference also celebrated the 400th anniversary of Francesco Redi, author of Bacco in Toscana. Indeed, this reference strengthened the historical dimension of the project. The speakers then explored the spiritual meaning of the Pievi, thus reinforcing their symbolic role within the territory.

During the event, the presenters introduced the book “Le Pievi del Vino Nobile di Montepulciano – The Beginning of a New Era,” edited by Andrea Lonardi MW. Luciano Ferraro, Deputy Editor-in-Chief of Corriere della Sera, shared insights on wine as cultural heritage. Don Manlio Sodi discussed the relationship between spirituality and landscape. Giulio Somma, Editor of Il Corriere Vinicolo, moderated the discussion, therefore ensuring a dynamic exchange.

Following the conference, Le Pievi del Vino Nobile di Montepulciano: a Milan the press conference continued with a tasting session. The Consortium presented the Vino Nobile di Montepulciano “Pieve” 2022 vintage as a preview. Giuseppe Carrus from Gambero Rosso led a guided masterclass, thus offering a professional tasting experience.

Guests appreciated the atmosphere of the venue and the high-quality content. Moreover, the selected food pairings enhanced the wines and created a convivial setting. Zedcomm curated every detail, therefore turning the event into a strong positioning opportunity.

In conclusion Zedcomm believes in communication projects that connect storytelling, territory, and media relations. Finally Le Pievi del Vino Nobile di Montepulciano: a Milan the press conference confirmed the value of a strategic press office approach. Indeed, the event demonstrated how communication can support long-term brand identity and cultural vision.

Zedcomm celebrates Christmas with an event. A Christmas celebration that became much more than a simple social gathering. The Zedcomm team’s Christmas rendez-vous, held at Via Turati 14 in Milan, offered a concrete example of how an event can evolve into a strategic communication tool, fully aligned with the agency’s vision.The venue—designed to create a dialogue between the worlds of wine and design—provided the perfect setting for an occasion that brought together relationships, storytelling and brand experience. Among the presentation of wines by Tenute del Paguro and La Nostra Strada, alongside selected design installations, the full Zedcomm team welcomed clients and members of the press to exchange end-of-year greetings.Through this event, Zedcomm once again confirmed its role as a forward-thinking communication and press office agency, capable of building authentic connections between brands, media and people. Throughout the day, from 10 a.m. to 6 p.m., nearly eighty guests animated the showroom in a constant flow, encouraging networking among clients and journalists from the optical, lifestyle, real estate and wine sectors.This diverse audience perfectly reflected Zedcomm’s cross-disciplinary approach, developed over years of work on integrated PR, communication and strategic positioning projects. Making the experience even more memorable was the blind portrait performance by Emanuela di Vita (IG @emanuela.divita), a hybrid intervention between art and theatre in which portraits are created without ever looking at the paper. The result was a series of instinctive, almost Picasso-like drawings, able to capture the essence of each subject and transform a moment of entertainment into a meaningful piece of communication.Zedcomm’s Christmas event was therefore not only an opportunity to celebrate the festive season, but a genuine moment of collective reflection—bringing the year to a close and looking ahead with renewed enthusiasm. A clear example of how the agency sees every event as part of a broader, coherent and strategic project, where communication is never an end in itself, but becomes experience, relationship and vision.

On 28 October, Grosjean Vins met with the Roman food and wine press in the heart of the capital at an event dedicated to discovering mountain wines.At Giulio Terrinoni’s Michelin-starred restaurant, Per Me, which has been a benchmark for Roman cuisine for years, journalists were able to sample one of the most emblematic wines of the Aosta Valley. The event was entirely dedicated to the discovery and promotion of mountain wines. During the press lunch, the history and production philosophy of the Grosjean winery were recounted. Generation after generation, the family has preserved and carried on the wine-growing heritage of this challenging region with passion and dedication, where heroic viticulture is not just an agricultural practice, but a true cultural expression.