Vinitaly unique experience: why it matters

The Vinitaly unique experience is something the Zedcomm team looks forward to every year with anticipation, fascination, and respect. Right from the start, it’s clear this is not just another trade fair.Instead, Vinitaly is a unique experience made of four intense days moving through pavilions that tell, step by step, the story of Italy’s entire wine landscape.

A journey through Italy’s wine regions

To begin with, Emilia welcomes visitors with the unmistakable aroma of Parmigiano Reggiano. Then, the pace quickly shifts to Lombardy, inside the Palaexpo.Here, escalators, crowds, and back-to-back meetings turn every movement into a small challenge. However, this organized chaos is part of the Vinitaly unique experience.Meanwhile, Veneto plays on home turf and stands out with bold, spectacular booths. On the other hand, Tuscany focuses on elegance, showcasing globally loved wines with quiet confidence.

Getting lost (and loving it) at Vinitaly

As you continue, regions like Campania, Valle d’Aosta, Abruzzo, and Umbria add even more depth. At first, navigating everything may feel overwhelming.Without a basic mental map of Italy, you could easily get lost within minutes. Nevertheless, that’s exactly what makes Vinitaly a unique experience: every corner reveals a new story.

Networking and business opportunities

Ultimately, the goal is clear. Exhibitors want visibility and meaningful connections.Therefore, business cards collected today are meant to become partnerships, collaborations, and orders tomorrow. In this sense, the Vinitaly unique experience is also about long-term value.

Communication, storytelling, and trends

At the same time, the communication world plays a crucial role. It captures trends, meets journalists, and builds compelling narratives.Every handshake becomes a story, and every conversation turns into content. As a result, the Vinitaly unique experience helps elevate wines, people, and emotions.

Events and the magic of Verona

In addition, masterclasses, press meetings, and evening events enrich the schedule. Iconic locations such as the Biblioteca Capitolare and the Torre dei Lamberti make everything even more memorable. For more details about the event, you can visit the official website: https://www.vinitaly.com/ Because of this, Vinitaly is not just a trade fair—it’s also a city. And Verona provides the perfect backdrop.From Piazza delle Erbe to Juliet and Romeo’s House, history and beauty are everywhere. This setting further enhances the Vinitaly unique experience.

Evening moments: when it all makes sense

As evening falls, the atmosphere changes. You wander without a destination, and suddenly it appears: the majestic Arena di Verona, glowing in the night. In that moment, everything makes sense. The steps, the blisters, the fading voice after hours of conversation—it was all worth it. Finally, you end the day with a cicchetto, smile, and realize something simple: only 365 days until the next Vinitaly.

Zorzettig Launches  “Tenaci dal 1874, imperfetti per scelta” (Tenacious since 1874, imperfect by choice). This phrase sums up the new direction of Zorzettig winery. Specifically the Friulian brand chose Milan and Rome for its launch. Two exclusive events took place on March 30th and March 31st. Zedcomm organized them for the press and industry opinion leaders.

Two Capitals, One Clear Strategy

A dinner in Milan. A lunch in Rome. Two moments designed to showcase the renewal of the Myò line and the debut of the new Tenaci line. Moreover, this project combines identity, research, and a contemporary vision. The goal? To enhance the Colli Orientali del Friuli with an authentic and modern approach.

Imperfection and Tenacity: The New Values of Wine

During the events, guests tasted a representative selection of the range. We explored the production philosophy of Annalisa Zorzettig together. Furthermore Her vision starts from a clear principle: imperfection as a driver for continuous improvement. Tenacity, instead, as a value that lasts over time. “Tenaci dal 1874, imperfetti per scelta” is not just a slogan. instead It is a concrete approach to work in the vineyard and in the cellar.

Direct Dialogue with Journalists and Professionals

The two appointments fostered authentic conversation. For example Journalists, wine professionals, and lifestyle figures met the winery. They listened to the story of the Friulian territory. They discovered its most iconic expressions. Thus, this was an  opportunity to strengthen the brand’s presence in two strategic cities. And to enhance dialogue with an audience focused on quality, consistency, and the evolution of Italian wine.

Why Zorzettig Chooses Milan and Rome

Milan and Rome are key hubs for wine communication. Organizing two distinct events allowed for more direct and personal contact. Each guest experienced an immersive journey. “Tenaci dal 1874, imperfetti per scelta” becomes the common thread of a new company phase. A phase built on courage, identity, and constant dialogue with those who tell the story of wine.

For more information on Zorzettig’s philosophy, visit the official winery website. Discover also other brand stories told by Zedcomm.

Unexpected Alto Adige begins a journey across Italy. Alto Adige steps beyond its regional borders. It brings its wines into dialogue with the country’s most iconic culinary cities.This project connects territories, cultures, and food identities. Moreover, it highlights how Alto Adige wines enhance Italian cuisine. Today, this cuisine stands as a UNESCO-recognized heritage.

A journey through Italian food and wine culture: Unexpected Alto Adige

Each stop of Unexpected Alto Adige creates a “taste challenge.” Alto Adige wines meet traditional Italian recipes. These include home-style dishes, historic specialties, and modern interpretations.Selected restaurants represent the true gastronomic soul of each city. Therefore, every pairing becomes a unique experience. In addition, each event shows the versatility of Alto Adige DOC wines.

Milan: the first taste challenge

Unexpected Alto Adige launched in Milan on March 23. The event took place at the historic Osteria del Binari. A selected group of top sommeliers and journalists joined the experience.Guests tasted around twenty Alto Adige DOC labels. Andrea Amadei, sommelier and gastronomy expert, guided the food pairings.The dinner featured iconic Milanese dishes. Mondeghili paired with Schiava. Saffron risotto with marrow matched with Gewürztraminer. Finally, slow-cooked veal “Reale” met the elegance of Chardonnay. Some older vintages added further depth.

Next stops: Florence and Verona

Unexpected Alto Adige continues its journey. The next stop will be Florence on April 27. Then, the tour moves to Verona on May 25.The Consorzio Vini Alto Adige organizes this project together with us. The goal is clear. It aims to showcase elegance, freshness, and food-pairing versatility. Moreover, the project engages industry professionals, journalists, and opinion leaders. Therefore, each event builds new connections.

Wine as a shared language

Unexpected Alto Adige tells a story of encounters and exchange. It creates unexpected pairings and cultural crossovers. Furthermore, it shows how wine connects people and places. In the end, wine becomes a shared language.

An exclusive press tour in the heart of Montefalco, home of Sagrantino, to discover the renewed identity of Lungarotti’s Tenuta Brancalupo. Established in 2000 as a boutique winery, the estate has recently undergone a significant transformation, both in its agronomic and winemaking approach as well as in its spaces. This renewal project is part of a broader evolution led by the Lungarotti family, aimed at redefining the winery’s wines and image in a way that is fully aligned with its heritage and the authentic values of the Umbrian territory. The result is a vision where the land takes center stage, becoming a true expression of a slow, meaningful lifestyle that celebrates conviviality, human connection, and the deep bond between nature and wine.

Discovering Umbria: wine, art and spirituality

To convey these values, Zedcomm organized an immersive press tour focused on experiencing the “slow life” of Umbria. A selected group of journalists from the food & wine, travel, and lifestyle sectors took part in this unique journey.

The itinerary began in Torgiano, home to Lungarotti’s historic winery, with a visit to the renowned Wine Museum. Considered one of the finest in Italy, it houses over 3,000 artifacts telling the story of wine from the 3rd millennium BC to the present day. The collection includes archaeological finds, ceramic wine vessels, artworks, engravings, and historical texts that highlight the cultural significance of wine across Mediterranean and European civilizations.

Assisi and Montefalco: between spirituality and great Umbrian wines

The press tour continued in Assisi with a guided visit to the sites associated with Saint Francis, before heading to Montefalco and Tenuta Brancalupo.

Here, guests explored the newly renovated winery spaces and tasted wines from Lungarotti’s latest winemaking project. Alongside the iconic Sagrantino di Montefalco, special attention was given to Trebbiano Spoletino, a refined white wine with fresh, mineral notes that marks an important step in expanding the estate’s traditionally red-focused production.

Bevagna and ancient crafts: discovering Umbrian traditions

In the afternoon, the tour moved to Bevagna, one of Umbria’s most charming medieval villages, to explore the traditional crafts of the “Gaite” districts.

Participants experienced authentic artisanal practices: from silk weaving using machines inspired by Leonardo da Vinci, to traditional candle making, cashmere spinning, and a visit to a historic norcineria specializing in cured meats.

A true journey back in time, rediscovering the rhythms of the past, enriched by Lungarotti wines that express the memory, landscape, and shared identity of Umbria in every glass.