is a new project of Ottitaly made by a group of top-quality opticians thoughout the country, who chose Zed_Comm for press office and PR activities.

This new project offers an innovative service to the final consumer, offering the possibility to discover all the offers and to fix an appointment at the nearest optician, where a new pair of eyeglasses or sunglasses will be purchased with Oclear graduated lenses produced by Shamir and choosing from a wide range of frames, created in exclusive by Acuitis, at a very competitive prices.

An initiative designed to promote the “drive to store” which allows to the final consumer to take advantage of the professionalism of the best indipendent opticians and, at the same time, to have access to high quality products at an advantageous price.