7 May 2024

Wine and design intertwine amidst contaminations and inspirations.

During Milan Design Week – which took place from April 15th to 21st alongside the Salone del Mobile and with numerous initiatives spread throughout the city – the wines of Alto Adige made their debut for the first time with the aim of meeting the large international audience revolving around the world of furniture, art, and architecture. The fresh white wines, elegant red wines, and sparkling wines from Alto Adige were the protagonists of the events organized for the occasion by the prestigious publishing house Hearst Italia. The Alto Adige wines were the wine partners of the Elle Decor Material Home exhibition in Milan, held at Palazzo Bovara, and were featured in the opening day and special vernissage by invitation on Friday evening, one of the most anticipated events of the entire week, which saw great participation from the selected audience; some Alto Adige labels also delighted guests at the event organized by Marie Claire Maison at the Galleria d’Arte Moderna, GAM within Villa Reale di Via Palestro, to present the project “La Casa dell’Architetto”. The connection between design and wine has proven successful; after all, in Alto Adige, it is very strong, and the region is famous not only for the quality of its wines but also for the architectural projects – which increasingly often show a harmonious blend of different styles – of many Estates and Wineries, attracting visitors from all over the world.

2 May 2024

Vinitaly 2024 is the wine unmissable event

Vinitaly 2024 is the wine unmissable event. It is the leading wine fair, a must-attend event for all wine industry professionals, as well as wine enthusiasts. Here, you can meet the leading figures in the wine industry, including individual wineries and wine groups. Zedcomm spent four intense days at the fair, travelling between stands, attending meetings, and participating in tastings and insights sessions. The 56th edition of Vinitaly was a great success, both in terms of public attendance and the number of foreign operators. The fair attracted 100,000 attendees, with an increase of 30,000 foreign operators from 140 countries. The event closed with a positive balance. During the fair, we observed a number of trends in the market. There was a general positive trend, with whites and rosés accounting for 50% of consumer choices, while red wines made up 38%. Our balance sheet? In addition to the tilt counter, the fair confirmed itself as the ideal platform for PR, client and journalist relations, and networking. Vinitaly saw record numbers, and Zedcomm also had a record attendance at the Press Office, with the team almost full and accounts from all over Italy. The team included Carlotta, Chiara, Claudia, Delia, Eleonora, Giulia, Lucia, Marianna, Martina, Michela, Michele, Simonetta, Stefania, and of course the big boss, Cecilia Zanasi. The list of clients present at the fair is also extensive, with Zedcomm organising press meetings, masterclasses and interviews for them. From consortia, such as Abruzzo, Alto Adige, and Lugana, to companies, including Cavazza, Demeter,  Dievole, Felsina, Fonzone, Grojean, Lungarotti, Mazzei, Monteverro, Pra, Tedeschi, Tenuta Mazzolino, Villa Santo Stefano, Vistorta, and Zorzettig, the list of attendees was extensive.

1 February 2024

A press trip to London to visit Knight Frank headquarters  

On Thursday, January 18 and Friday, January 19, 3 female journalists from business publications flew to London to visit Knight Frank’s headquarters and meet with the spokespeople of the real estate agency. It was also an opportunity to visit two important development projects on the territory of the metropolis. “The OWO,” established within the perimeter of the iconic Old War Office and undergoing a careful renovation, with 85 elegant private residences for sale and 120 rooms of the Raffles hotel. “The Whiteley,” a former shopping mall made a comeback to house within it the UK’s first Six Senses, “branded” luxury apartments equipped with every comfort, with a fitness room, paddle pool courts, and 19 stores and restaurants.

1 February 2024

Consorzio Lugana relaunches and doubles down at Wine in Venice  

The Consorzio Tutela vino Lugana reconfirmed for the second year its participation in Wine in Venice, the red carpet of Italian wine at the Scuola Grande della Misericordia in Venice, which this year took place from January 20 to 23. The Lugana activity comprehended two thematic masterclasses, a private gala dinner and a talk on sustainability. The first masterclass, titled “Lugana, stories of families and generations compared,” took place on Saturday, January 20, and was moderated by Jacopo Cossater: two generations of producers were placed in parallel to witness how each interprets and elaborates specific values, culture, life philosophies and skills in viticulture. On Monday, January 22, the masterclass “Lugana in Venice between wine culture and art treasures” was held. Conducted by Andrea Gori and Professor Gianni Moriani, it dealt with the theme of “wine and art” as an indissoluble pair, in a journey in which the 5 souls of Lugana – Spumante, d’annata, superiore, riserva and late harvest – were paired with paintings and sculptures.