An exclusive press tour in the heart of Montefalco, home of Sagrantino, to discover the renewed identity of Lungarotti’s Tenuta Brancalupo. Established in 2000 as a boutique winery, the estate has recently undergone a significant transformation, both in its agronomic and winemaking approach as well as in its spaces. This renewal project is part of a broader evolution led by the Lungarotti family, aimed at redefining the winery’s wines and image in a way that is fully aligned with its heritage and the authentic values of the Umbrian territory. The result is a vision where the land takes center stage, becoming a true expression of a slow, meaningful lifestyle that celebrates conviviality, human connection, and the deep bond between nature and wine.

Discovering Umbria: wine, art and spirituality

To convey these values, Zedcomm organized an immersive press tour focused on experiencing the “slow life” of Umbria. A selected group of journalists from the food & wine, travel, and lifestyle sectors took part in this unique journey.

The itinerary began in Torgiano, home to Lungarotti’s historic winery, with a visit to the renowned Wine Museum. Considered one of the finest in Italy, it houses over 3,000 artifacts telling the story of wine from the 3rd millennium BC to the present day. The collection includes archaeological finds, ceramic wine vessels, artworks, engravings, and historical texts that highlight the cultural significance of wine across Mediterranean and European civilizations.

Assisi and Montefalco: between spirituality and great Umbrian wines

The press tour continued in Assisi with a guided visit to the sites associated with Saint Francis, before heading to Montefalco and Tenuta Brancalupo.

Here, guests explored the newly renovated winery spaces and tasted wines from Lungarotti’s latest winemaking project. Alongside the iconic Sagrantino di Montefalco, special attention was given to Trebbiano Spoletino, a refined white wine with fresh, mineral notes that marks an important step in expanding the estate’s traditionally red-focused production.

Bevagna and ancient crafts: discovering Umbrian traditions

In the afternoon, the tour moved to Bevagna, one of Umbria’s most charming medieval villages, to explore the traditional crafts of the “Gaite” districts.

Participants experienced authentic artisanal practices: from silk weaving using machines inspired by Leonardo da Vinci, to traditional candle making, cashmere spinning, and a visit to a historic norcineria specializing in cured meats.

A true journey back in time, rediscovering the rhythms of the past, enriched by Lungarotti wines that express the memory, landscape, and shared identity of Umbria in every glass.