Six consortia, eleven wineries and a dozen events, not to mention the entire Zedcomm team, were the key elements of their participation at Vinitaly 2025. Five days packed with appointments — including the OperaWine preview — where wine and public relations took centre stage. The objective? To give the companies followed by the agency a voice through one-to-one meetings with the press, guided tastings and themed masterclasses. It was a veritable marathon through the pavilions of VeronaFiere, a journey that was both virtual — through the territories narrated by the wines — and decidedly real, judging by the number of steps totalled each day. But beyond the fatigue, what remains are the business cards exchanged like figurines, the valuable encounters — new or rediscovered — the toasts, the surprising tastings and the expected confirmations. It was an experience that celebrated the world of communication and public relations in the wine sector, made up of passion, listening and dedication — values that have always guided Zedcomm’s work.

The Consortium of Alto Adige Wines has partnered with Hearst, a leader in design and architecture, to become the wine partner for three of their most prestigious events during Salone del Mobile 2025. For the second consecutive year, the excellence, elegance and freshness of Alto Adige wines were showcased alongside design to the community that revolves around this major international event. A selection of labels from the Consortium of Alto Adige Wines was the star of the cocktail party and press conference to inaugurate the Elle Decor Alchemica exhibition. This exhibition-installation, conceived by Patricia Urquiola, was staged at Palazzo Bovara and attracted over 65,000 visitors. Another selection of DOC Alto Adige wines was also the star of the Elledecor.it Takeover cocktail party in the splendid setting of Casa Slalom. The collaboration between the worlds of wine, design, and art proved successful once again, gaining great popularity among guests who attended the events and were able to sample the excellent wines of one of Italy’s viticultural gems.

On February 20, the fourth edition of L’Altra Toscana took place at Palazzo Affari in Florence, held during the large week of Anteprime. It welcomed journalists from all over the world and many industry operators. Zedcomm managed all press office activities at both national and international levels, involving around a hundred selected journalists. In addition to the press, the event saw participation from wine merchants, restaurateurs, buyers, and opinion leaders from the wine world who are increasingly interested in the Denominations showcased. These included Maremma Toscana, Montecucco and Montecucco Sangiovese, Cortona, Chianti Rufina, Terre di Casole, Suvereto, Val di Cornia and Rosso della Val di Cornia, Carmignano, Barco Reale di Carmignano, and Vin Santo di Carmignano, as well as IGT Toscana. Together, thirteen DOPs and IGPs and their respective Consortiums came together to present a different side of Tuscan wine. The consortium group we worked with, along with the Scaramuzzi Agency, is already planning the next edition, which will take place in February 2026. Stay Tuned!

Demeter Italia, an association of producers, distributors, and processors of biodynamic agricultural products, celebrates the success achieved at the Slow Wine Fair and SANA Food, where it participated as an official partner. Both events took place for the first time simultaneously at Bolognafiere from February 23 to 25. The Slow Wine Fair featured 33 certified biodynamic wineries, 15 Italian and 18 foreign. In line with Slow Food’s values, Demeter Italia promoted in-depth discussions and tastings: the conference “Forgotten Vines: the passion of Demeter biodynamic winemakers revives native varieties” and the masterclass “Care, Participation, Unpredictability: relationships between biodynamics and wine,” both held on Sunday, February 23, with the participation of the press, farm owners, and those wishing to approach the world of biodynamics. At the same time, at SANA Food, Demeter Italia welcomed visitors to its institutional stand.