The latest edition of Rosso Morellino 2025 was a success. Conceived by the Consorzio Tutela Morellino di Scansano, the event brought energy to the Maremma region, offering two vibrant days designed to celebrate Morellino di Scansano DOCG — an authentic expression of Sangiovese from the Tyrrhenian coast.
Producers, the media, opinion leaders and institutions came together to explore the identity, present situation and future of this important Tuscan appellation. The aim was to present a modern and engaging image of a wine that now embodies sustainability, consistency, and the capacity to connect with international audiences.
ZedComm managed the organisation and communication strategy of the event. Wine journalists, influencers and key opinion leaders were invited to participate in the event and help craft an authentic and compelling narrative for Morellino di Scansano. There was no shortage of innovation. Original Morellino-based cocktails created by the renowned bartender Julian Biondi added a creative twist to the tasting experience. A ‘bike & wine’ journey organised in collaboration with InGravel — a cycling tourism event crossing the iconic white roads of Maremma in September — offered a fresh perspective on the region, incorporating the sea as a central narrative element.
Key partners also played an important role. Porsche Firenze, Repower, TeamSystem and the Parco della Maremma added value to the event. Though they are active in diverse sectors, they all share a unified vision: to promote wine as a vital part of a larger ecosystem that includes culture, the environment, sustainable mobility and innovation. Rosso Morellino 2025 has thus confirmed itself as more than just an industry event; it is also a true laboratory for new ideas that will shape the future of Italian wine. The event provided an opportunity to present Morellino di Scansano in a more experiential way, combining territory, tourism, sustainability, and lifestyle.

Gisada, the Swiss brand synonymous with elegance, precision, and high perfumery, chose Milan to debut its new Luxury Line, reinforcing its position in the prestige fragrance segment. The exclusive event took place on Thursday, June 12, 2025, in the elegant Sala Moda at Portrait Milano, a refined venue in the heart of Corso Venezia. During the evening, reserved for press and beauty industry professionals, the brand offered an exclusive preview of five new unisex fragrances: Paraiba, Madagascar, Fata Morgana, Magenta, and Verde. Each scent tells a unique story of beauty, evoking exotic, mysterious, vibrant, and refined atmospheres with natural, luminous notes. These fragrances are designed for those who seek a distinctive olfactory signature, aligned with Gisada’s core values of elegance, balance, and sensory quality. Alongside the launch of the Luxury Line, Gisada also introduced the renewed Him & Her collection, a long-time favorite of the brand. Now available as Eau de Parfum, the fragrances offer a more intense, enveloping experience and feature redesigned packaging: blush pink for her and gradient black for him, highlighting the contrast between softness and strength. The event highlighted Gisada’s ambition to evolve as a full lifestyle brand, merging olfactory creativity, Swiss heritage, and timeless design. All Gisada fragrances are available on the official website gisada.com and at Douglas beauty stores. You can also explore the brand’s philosophy and full collection online.

ZedComm Returns to VinoVip al Forte. On Sunday 9 and Monday 10 June, ZedComm returned to Forte dei Marmi for VinoVip al Forte, the prestigious biennial event by Civiltà del bere that brings together some of the most renowned wineries on the Italian wine scene. Two intense days of tastings, discussions, and networking, all set against the charming backdrop of Forte dei Marmi. Representing our agency were six wineries from our portfolio: Cavazza, Fèlsina, Fonzone, Tedeschi, Vistorta, and Zorzettig. Each with its own story, style, and clear vision of wine, they enthusiastically took part in the event’s rich program, showcasing bottles that reflect diverse terroirs united by the same passion. Sunday kicked off with a focus on the world’s great white wines, followed by the tasting session “Italy’s Fine White Wines”, dedicated to some of the country’s best white labels. The day concluded with a relaxed yet elegant beachfront dinner – feet in the sand, glasses in hand. Monday morning featured the talk “The Future of Wine Told by Those Who Will Shape It”, full of insights on where the industry is heading and what to expect in the coming years. In the afternoon, the much-anticipated Grand Tasting offered our wineries a great opportunity to connect with journalists and wine lovers alike – and to let their wines speak for themselves. This edition of VinoVip al Forte proved once again to be an invaluable occasion for storytelling, dialogue, and new connections. For ZedComm and its wineries, it was the perfect stage to share a fresh vision of Italian wine: authentic, evolving, and increasingly international.
See you at the next edition!

An event celebrating innovation and tradition. The exclusive lunch organized by Tedeschi, one of Valpolicella’s most iconic wineries, took place at Verona’s Ristorante Maffei. The occasion marked a new chapter for the historic estate: an elegant rebranding project and the launch of Ga.Ry, a fresh and surprising white wine born in a land renowned for its bold reds. Journalists, wine enthusiasts, and industry professionals gathered to discover how Tedeschi bridges past and future. Ga.Ry, with its unexpected blend and vibrant personality, represents a true innovation in Veronese winemaking—proof that even in red wine territory, whites of remarkable character can emerge. The Tedeschi family led guests on a journey through tradition and innovation, sharing the philosophy behind the rebranding and their decision to introduce this unexpected creation. “There comes a moment when past meets future, when a land’s history evolves into new shades”—the key message of the event, held in the stunning setting of Piazza Erbe, Verona’s vibrant heart. With this bold step, Tedeschi reaffirms its leading role in the wine world, staying true to its Valpolicella roots while embracing new trends with confidence.