On February 20, the fourth edition of L’Altra Toscana took place at Palazzo Affari in Florence, held during the large week of Anteprime. It welcomed journalists from all over the world and many industry operators. Zedcomm managed all press office activities at both national and international levels, involving around a hundred selected journalists. In addition to the press, the event saw participation from wine merchants, restaurateurs, buyers, and opinion leaders from the wine world who are increasingly interested in the Denominations showcased. These included Maremma Toscana, Montecucco and Montecucco Sangiovese, Cortona, Chianti Rufina, Terre di Casole, Suvereto, Val di Cornia and Rosso della Val di Cornia, Carmignano, Barco Reale di Carmignano, and Vin Santo di Carmignano, as well as IGT Toscana. Together, thirteen DOPs and IGPs and their respective Consortiums came together to present a different side of Tuscan wine. The consortium group we worked with, along with the Scaramuzzi Agency, is already planning the next edition, which will take place in February 2026. Stay Tuned!