A dynamic experience between wine, cuisine and contemporaneity. Lugana continues to tell its story through new languages and cross-pollinations. On January 27, in the spaces of House of Mediterraneo in Milan, the Consorzio Tutela Lugana DOC, in collaboration with Tuorlo Magazine, brought to life an experiential project that connected wine with contemporary cuisine, confirming the denomination’s ability to engage with different worlds and modern sensibilities. ZedComm supported the Consorzio by overseeing the communication strategy and media relations for the event. At the heart of the evening was an авторial dinner created by Vladimiro Poma, chef of Silvano, Vini e Cibi in Milan, and Tommaso Zoboli, Italy’s Best Chef Under 30 in 2021 and now at the helm of the restaurant Patrizia in Modena. Two different yet complementary gastronomic visions, united by an identity-driven, essential cuisine deeply connected to raw ingredients, capable of building a narrative that weaves together memory and new interpretations. The gastronomic journey, guided by Andrea Amadei, unfolded as a continuous narrative in which dishes inspired by tradition and contemporary reinterpretations entered into an unconventional dialogue with Lugana, enhancing its freshness, structure and versatility. Paired with the menu was a selection of Lugana wines from different producers and styles—from vintage expressions to Riserva and Late Harvest—highlighting the denomination’s expressive richness and its natural gastronomic vocation, reinforcing the image of Lugana as a wine able to interpret the present without losing its connection to its roots.