An exclusive press tour in the heart of Montefalco, home of Sagrantino, to discover the renewed identity of Lungarotti’s Tenuta Brancalupo. Established in 2000 as a boutique winery, the estate has recently undergone a significant transformation, both in its agronomic and winemaking approach as well as in its spaces. This renewal project is part of a broader evolution led by the Lungarotti family, aimed at redefining the winery’s wines and image in a way that is fully aligned with its heritage and the authentic values of the Umbrian territory. The result is a vision where the land takes center stage, becoming a true expression of a slow, meaningful lifestyle that celebrates conviviality, human connection, and the deep bond between nature and wine.

Discovering Umbria: wine, art and spirituality

To convey these values, Zedcomm organized an immersive press tour focused on experiencing the “slow life” of Umbria. A selected group of journalists from the food & wine, travel, and lifestyle sectors took part in this unique journey.

The itinerary began in Torgiano, home to Lungarotti’s historic winery, with a visit to the renowned Wine Museum. Considered one of the finest in Italy, it houses over 3,000 artifacts telling the story of wine from the 3rd millennium BC to the present day. The collection includes archaeological finds, ceramic wine vessels, artworks, engravings, and historical texts that highlight the cultural significance of wine across Mediterranean and European civilizations.

Assisi and Montefalco: between spirituality and great Umbrian wines

The press tour continued in Assisi with a guided visit to the sites associated with Saint Francis, before heading to Montefalco and Tenuta Brancalupo.

Here, guests explored the newly renovated winery spaces and tasted wines from Lungarotti’s latest winemaking project. Alongside the iconic Sagrantino di Montefalco, special attention was given to Trebbiano Spoletino, a refined white wine with fresh, mineral notes that marks an important step in expanding the estate’s traditionally red-focused production.

Bevagna and ancient crafts: discovering Umbrian traditions

In the afternoon, the tour moved to Bevagna, one of Umbria’s most charming medieval villages, to explore the traditional crafts of the “Gaite” districts.

Participants experienced authentic artisanal practices: from silk weaving using machines inspired by Leonardo da Vinci, to traditional candle making, cashmere spinning, and a visit to a historic norcineria specializing in cured meats.

A true journey back in time, rediscovering the rhythms of the past, enriched by Lungarotti wines that express the memory, landscape, and shared identity of Umbria in every glass.

The Tedeschi Winery celebrates 20 years of Fabriseria. To mark the twentieth anniversary of Fabriseria, Tedeschi Winery opened the doors of its estate to local and national press for an exclusive event dedicated to discovering a contemporary Valpolicella—one that is gastronomic and capable of surprising over time. The entire project was managed by Zedcomm, which oversaw every phase of the initiative: from selecting and inviting journalists to logistical management, as well as creating pre- and post-event materials, with the goal of ensuring a coherent and impactful narrative.

A Tailored Story for the Media

The press event organized by Zedcomm involved around fifteen journalists, carefully selected from local and national publications, creating an opportunity for direct engagement with the region and its key figures. The agency developed a clear and structured storytelling approach, guiding the media in understanding the project and its evolution. The initiative thus went beyond a simple tasting, transforming into a complete and meaningful experience. During the day, guests took part in a vertical tasting of Fabriseria and Marne 180—two wines that interpret the soul of Valpolicella in a modern and refined way. The tasting journey allowed for a comparison of different vintages and an in-depth exploration of the aging potential of these labels, which evolve with elegance—much like Amarone—without ever losing their territorial identity. This immersive experience offered journalists new perspectives, moving beyond more traditional interpretations.

The Value of the Library Tedeschi: Memory as a Strategic Asset

At the heart of the narrative was the Library Tedeschi, a long-standing hallmark of the winery. The archive, library, and collection represent a fundamental resource that gathers the company’s history and connects it with a contemporary vision. The winery preserves its past with awareness, transforming memory into a strategic lever for innovation and looking to the future with enthusiasm.

Integrated Communication Looking to the Future

In this context, Zedcomm successfully highlighted the connection between tradition and the future, translating the experience into clear and relevant content for the media. Through the production of dedicated materials before and after the event, the agency facilitated the journalists’ work, helping to build a coherent and lasting narrative. The press event for Fabriseria’s 20th anniversary thus became an integrated communication project, capable of giving visibility not only to the wines but also to a territory in constant evolution.