Wines Experience London 2026 confirms its role as a key event for the wine and food sector. Wines Experience London took place on April 26 and 27, 2026. The event was hosted at ExCeL London. Moreover, Wines Experience London attracted strong interest from industry professionals.

ZedComm managed press office activities and social media. As a result, Wines Experience London achieved strong online visibility. The communication strategy supported the SEO positioning of the event. In particular, the team focused on targeted content and constant updates. Wines Experience London welcomed 1,500 selected buyers. This result confirms the interest of the UK market. Furthermore, Wines Experience London introduced an innovative B2B model. The platform enhanced high-quality business relationships. Consequently, meetings became more effective and results-driven.

Exhibitors appreciated the format. In fact, Wines Experience London moved beyond the traditional trade fair model. Dedicated lounges improved the overall experience. In addition, business-oriented tastings created real opportunities. For this reason, Wines Experience London stands out on the international scene. The event was organized by United Experience, a joint venture between Fiere Italiane SEA and BolognaFiere Group. Wines Experience London featured a rich program. Specifically, tastings and masterclasses engaged leading industry experts. Moreover, networking sessions encouraged new partnerships.

The success of Wines Experience London 2026 opens new opportunities. Indeed, the format responds to the evolving needs of the international trade. At the same time, Wines Experience London focuses on quality and targeted profiling. For more information, visit the official BolognaFiere website. The 2026 calendar continues with new global stops. Wines Experience London sets the stage for upcoming events. The next destinations include Ho Chi Minh City on June 25–26 and Mexico City on November 5–6. Therefore, Wines Experience London marks the beginning of a broader international project.

In conclusion, Wines Experience London shows strong potential. Furthermore, so Wines Experience London strengthens the global presence of Italian excellence. Thanks to an innovative format, Wines Experience London positions itself as a benchmark in the global market.

Vinitaly unique experience: why it matters

The Vinitaly unique experience is something the Zedcomm team looks forward to every year with anticipation, fascination, and respect. Right from the start, it’s clear this is not just another trade fair.Instead, Vinitaly is a unique experience made of four intense days moving through pavilions that tell, step by step, the story of Italy’s entire wine landscape.

A journey through Italy’s wine regions

To begin with, Emilia welcomes visitors with the unmistakable aroma of Parmigiano Reggiano. Then, the pace quickly shifts to Lombardy, inside the Palaexpo.Here, escalators, crowds, and back-to-back meetings turn every movement into a small challenge. However, this organized chaos is part of the Vinitaly unique experience.Meanwhile, Veneto plays on home turf and stands out with bold, spectacular booths. On the other hand, Tuscany focuses on elegance, showcasing globally loved wines with quiet confidence.

Getting lost (and loving it) at Vinitaly

As you continue, regions like Campania, Valle d’Aosta, Abruzzo, and Umbria add even more depth. At first, navigating everything may feel overwhelming.Without a basic mental map of Italy, you could easily get lost within minutes. Nevertheless, that’s exactly what makes Vinitaly a unique experience: every corner reveals a new story.

Networking and business opportunities

Ultimately, the goal is clear. Exhibitors want visibility and meaningful connections.Therefore, business cards collected today are meant to become partnerships, collaborations, and orders tomorrow. In this sense, the Vinitaly unique experience is also about long-term value.

Communication, storytelling, and trends

At the same time, the communication world plays a crucial role. It captures trends, meets journalists, and builds compelling narratives.Every handshake becomes a story, and every conversation turns into content. As a result, the Vinitaly unique experience helps elevate wines, people, and emotions.

Events and the magic of Verona

In addition, masterclasses, press meetings, and evening events enrich the schedule. Iconic locations such as the Biblioteca Capitolare and the Torre dei Lamberti make everything even more memorable. For more details about the event, you can visit the official website: https://www.vinitaly.com/ Because of this, Vinitaly is not just a trade fair—it’s also a city. And Verona provides the perfect backdrop.From Piazza delle Erbe to Juliet and Romeo’s House, history and beauty are everywhere. This setting further enhances the Vinitaly unique experience.

Evening moments: when it all makes sense

As evening falls, the atmosphere changes. You wander without a destination, and suddenly it appears: the majestic Arena di Verona, glowing in the night. In that moment, everything makes sense. The steps, the blisters, the fading voice after hours of conversation—it was all worth it. Finally, you end the day with a cicchetto, smile, and realize something simple: only 365 days until the next Vinitaly.

Zorzettig Launches  “Tenaci dal 1874, imperfetti per scelta” (Tenacious since 1874, imperfect by choice). This phrase sums up the new direction of Zorzettig winery. Specifically the Friulian brand chose Milan and Rome for its launch. Two exclusive events took place on March 30th and March 31st. Zedcomm organized them for the press and industry opinion leaders.

Two Capitals, One Clear Strategy

A dinner in Milan. A lunch in Rome. Two moments designed to showcase the renewal of the Myò line and the debut of the new Tenaci line. Moreover, this project combines identity, research, and a contemporary vision. The goal? To enhance the Colli Orientali del Friuli with an authentic and modern approach.

Imperfection and Tenacity: The New Values of Wine

During the events, guests tasted a representative selection of the range. We explored the production philosophy of Annalisa Zorzettig together. Furthermore Her vision starts from a clear principle: imperfection as a driver for continuous improvement. Tenacity, instead, as a value that lasts over time. “Tenaci dal 1874, imperfetti per scelta” is not just a slogan. instead It is a concrete approach to work in the vineyard and in the cellar.

Direct Dialogue with Journalists and Professionals

The two appointments fostered authentic conversation. For example Journalists, wine professionals, and lifestyle figures met the winery. They listened to the story of the Friulian territory. They discovered its most iconic expressions. Thus, this was an  opportunity to strengthen the brand’s presence in two strategic cities. And to enhance dialogue with an audience focused on quality, consistency, and the evolution of Italian wine.

Why Zorzettig Chooses Milan and Rome

Milan and Rome are key hubs for wine communication. Organizing two distinct events allowed for more direct and personal contact. Each guest experienced an immersive journey. “Tenaci dal 1874, imperfetti per scelta” becomes the common thread of a new company phase. A phase built on courage, identity, and constant dialogue with those who tell the story of wine.

For more information on Zorzettig’s philosophy, visit the official winery website. Discover also other brand stories told by Zedcomm.