The Tedeschi Winery celebrates 20 years of Fabriseria. To mark the twentieth anniversary of Fabriseria, Tedeschi Winery opened the doors of its estate to local and national press for an exclusive event dedicated to discovering a contemporary Valpolicella—one that is gastronomic and capable of surprising over time. The entire project was managed by Zedcomm, which oversaw every phase of the initiative: from selecting and inviting journalists to logistical management, as well as creating pre- and post-event materials, with the goal of ensuring a coherent and impactful narrative.

A Tailored Story for the Media

The press event organized by Zedcomm involved around fifteen journalists, carefully selected from local and national publications, creating an opportunity for direct engagement with the region and its key figures. The agency developed a clear and structured storytelling approach, guiding the media in understanding the project and its evolution. The initiative thus went beyond a simple tasting, transforming into a complete and meaningful experience. During the day, guests took part in a vertical tasting of Fabriseria and Marne 180—two wines that interpret the soul of Valpolicella in a modern and refined way. The tasting journey allowed for a comparison of different vintages and an in-depth exploration of the aging potential of these labels, which evolve with elegance—much like Amarone—without ever losing their territorial identity. This immersive experience offered journalists new perspectives, moving beyond more traditional interpretations.

The Value of the Library Tedeschi: Memory as a Strategic Asset

At the heart of the narrative was the Library Tedeschi, a long-standing hallmark of the winery. The archive, library, and collection represent a fundamental resource that gathers the company’s history and connects it with a contemporary vision. The winery preserves its past with awareness, transforming memory into a strategic lever for innovation and looking to the future with enthusiasm.

Integrated Communication Looking to the Future

In this context, Zedcomm successfully highlighted the connection between tradition and the future, translating the experience into clear and relevant content for the media. Through the production of dedicated materials before and after the event, the agency facilitated the journalists’ work, helping to build a coherent and lasting narrative. The press event for Fabriseria’s 20th anniversary thus became an integrated communication project, capable of giving visibility not only to the wines but also to a territory in constant evolution.