Sicilia en Primeur 2026 concluded on May 15 in Palermo. Sicily tells its story through wine. The event confirmed Sicily’s central role internationally. Specifically, Assovini Sicilia brought together journalists, producers, and industry professionals. Sicily tells its story through wine. In fact, they gathered on the island to share the present and future of Sicilian wine.

To begin with, the theme for 2026 was “Taste the Island. Live the story.” Notably, this theme guided the entire program. For example, the event invited Italian and international guests to experience Sicily through wines, territories, and authentic stories. As a result, more than 80 journalists from 35 countries participated in Sicilia en Primeur 2026. Consequently, this figure confirms growing international attention toward Sicilian wine and the island’s wine tourism. Again,Sicily tells its story through wine.

First of all, the program started with a conference at the Oratorio dei Bianchi in Palermo. During this session, speakers and experts addressed key issues for the sector. In particular, the debate explored sustainability, technological innovation, hospitality, and wine tourism. At the same time,companies and professionals shared visions and strategies for the future of Sicilian wine. Likewise,many voices called for greater collaboration across the industry.

After that, the heart of the event animated the spaces of the Real Albergo delle Povere. Specifically, producers and the press participated in technical tastings, sampling sessions, and direct meetings. In this context, Sicilia en Primeur 2026 celebrated both historic wineries and emerging realities of the territory. Moreover, many producers presented new projects focused on enhancing native grape varieties and environmental sustainability. Additionally, winemakers shared their passion with every glass.

Furthermore, the program included talks dedicated to the relationship between wine, landscape, architecture, and culture. Then, young professionals, communicators, and companies discussed new ways to tell the story of Sicilian wine. As a result, the event strengthened the dialogue between wine, tourism, and contemporary culture. On top of that, these conversations inspired new ideas for the future.

Finally, organized tours across western and eastern Sicily allowed journalists to visit wineries, vineyards, and symbolic territories of the island. During these tours, guests discovered unique landscapes and very different production realities. Thus, the 2026 edition showcased a modern, international Sicily strongly connected to its own identity. Ultimately, Sicily tells its story through wine.

For more information, please visit Assovini Sicilia and discover the complete program of Sicilia en Primeur.