23 February 2024

L’Altra Toscana closes the preview week in style.

Altra Toscana closes the preview. The Consorzi di Tutela, members of the L’Altra Toscana association, have worked together with great dedication. This work has made it possible to organize the event which, for the third year running, closes the Tuscan Preview Week (Anteprime Toscane). Eighteen denominations presented their new vintages for tasting on 19 February at Palazzo Affari in Florence. Over 350 labels were the stars of the show. They told of the different and perhaps lesser-known facets of Tuscan oenology. Zedcomm was responsible for all press office, PR, and on-site press management activities. Over 120 national and international journalists were involved. The event also saw the participation of the sector’s operators, managed by the organizing secretariat Scaramuzzi Team, who tasted the wines of the PDOs and PGIs (Maremma Toscana, Montecucco and Montecucco Sangiovese, Orcia, Cortona, Valdarno di Sopra, Terre di Pisa, Chianti Rufina, Terre di Casole, Grance Senesi, Montescudaio, Suvereto, Val di Cornia and Rosso della Val di Cornia, Carmignano, Barco Reale di Carmignano and Vin Santo di Carmignano and Toscana). It was a choral event that closed the prestigious Tuscany Preview Week in style. So Altra Toscana closes the preview in style.

19 February 2024

The wine world met at the Wine Paris &Vinexpo Feb. 12/14 ’24

The Wine Paris & Vinexpo Paris, the wine and spirits fair, concluded its fifth edition Feb. 12-14, 2024 at the Paris Expo Porte de Versailles. The event recorded a 14 percent increase in visitors from the previous year, with 41,253 attendees, 41 percent of whom came from 137 countries. The number of exhibitors rose to 4,074, 53 percent of whom came from abroad and represented 48 producing countries. Italy was the second most represented nation after France, with an entire pavilion dedicated to wineries from different Italian wine regions. Italy, specifically, is carving out an increasingly important role for itself in the fair, and for the first time it obtained an entire dedicated pavilion, A space capable of hosting wineries from Italy’s main wine regions: Veneto, Abruzzo, Piedmont, Sicily (a new exhibiting region), Valle d’Aosta, Sardinia, Calabria, Campania, Liguria, Lombardy, Lombardy, Apulia, and Tuscany. The Zedcomm team was present and organized meetings with the Italian and international press, to create new opportunities, through PR activities. The clients present were Consorzio Tutela Vini d’Abruzzo, Consorzio Vini Alto Adige, Cavazza, Marchesi Mazzei 1435 and Zorzetting.

8 February 2024

MIDO an observant look at the world of eyewear  

MIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors. According to the data, this 52nd edition was a real success: 40 thousand visitors from 160 Countries around the World. For the Zedcomm team, it was a great challenge: three intense days, filled with thousands of steps between stands and pavilions, many smiles, a little tiredness, but, above all, a lot of contagious enthusiasm. Our satisfaction was also thanks to our customers present at the fair, who chose Milan’s stage as the ideal place to talk about themselves and their latest news. The first day of the fair opened with a press breakfast at the EssilorLuxottica stand, an occasion to talk to trade journalists about the current news in the world of lenses. Image98 celebrated 20 years of the iconic X-Ide brand with a cyber punk-inspired celebratory capsule collection and a high-energy party on Saturday evening. Blackfin, in addition to presenting the new collections, hosted an exclusive event for the press and best clients at the iconic Terrazza Martini, in the heart of Milan. The party was in collaboration with Barberini, a global reference for mineral glass lenses. MEI took the chance to talk about ClearXM, the innovative solution for the automatic cleaning and cosmetic control of cut lenses. At Lightbird, the spotlight was on Light_JOY Collection, where the balance between shapes and colors winks at new generations. NIRVAN JAWAN established itself as the main character of the Academy Area, the sector dedicated to the most creative and research-oriented brands: they used MIDO’s stage to talk about their glasses, emphasizing the mix between worldly cultures and high-quality craftsmanship. Swiss Eyewear Group, in addition to their brand INVITE, who just celebrated its tenth anniversary, brought their new brand designed for gen Z, Ekkiu Eyewear. Look presented the ICONS collection: ten optical models with a contemporary style that represent the essence of the brand. Finally, Tech Print Industries (TPI), a company specialized in the development of technologies for the production of 3D printed glasses, had the opportunity to talk about their projects and collections. This MIDO edition was truly experienced to the fullest by the Zedcomm team, and allowed them to strengthen dialogue with the press and sector stakeholders. See you in 2025, from 8 to 10 February!
1 February 2024

A press trip to London to visit Knight Frank headquarters  

On Thursday, January 18 and Friday, January 19, 3 female journalists from business publications flew to London to visit Knight Frank’s headquarters and meet with the spokespeople of the real estate agency. It was also an opportunity to visit two important development projects on the territory of the metropolis. “The OWO,” established within the perimeter of the iconic Old War Office and undergoing a careful renovation, with 85 elegant private residences for sale and 120 rooms of the Raffles hotel. “The Whiteley,” a former shopping mall made a comeback to house within it the UK’s first Six Senses, “branded” luxury apartments equipped with every comfort, with a fitness room, paddle pool courts, and 19 stores and restaurants.