An exclusive event in the heart of Milan marked the official launch of UOMO Eau de Parfum, GISADA’s new men’s fragrance, announcing the collaboration with Mariano Di Vaio as brand ambassador. The presentation took place at the Park Hyatt Milano, involving lifestyle press, beauty editors, and content creators in an immersive experience dedicated to discovering the perfume.

Entrepreneur and international style icon, Di Vaio embodies the values of the Swiss Maison and interprets the fragrance codes through a vision of authentic and modern elegance. UOMO Eau de Parfum stands out for a multifaceted composition that blends fresh notes with warmer, more structured accents: from strawberry and Italian lemon at the top, to a floral-woody heart of rose, jasmine, and cedar, and finally to an intense base of grey amber, musk, patchouli, oud, and a hint of chocolate. The event was designed as a personalized sensory experience. Cocktails inspired by the main fragrance essences translated the olfactory notes into a taste experience, while installations showcasing raw materials under glass domes — from lemon to chocolate, from musk to woods — allowed guests to explore the scent pyramid up close. The opportunity to engrave the bottle live further reinforced the concept of personalization, turning the product into a unique, identity-defining object.