The first edition of ViVa Vini Valtellina, the new event dedicated to promoting wine and the Valtellina region, by the Consorzio di Tutela dei Vini di Valtellina (Valtellina Wine Protection Consortium) together with Strada del Vino (Wine Route) and Fondazione Provinea (Provinea Foundation), ended with excellent results. During the event, Sondrio welcomed around 1,500 visitors, 80% of whom came from outside the province. There were also numerous international visitors, particularly from Switzerland, Germany, France and Sweden, confirming the growing appeal of Valtellina as a tourist and food and wine destination. Excellent feedback was received from trade, journalists and wine lovers, that have appreciated and tasted the many facets of Nebbiolo, the true star of this region.The event showcased the natural and architectural heritage that makes Sondrio a unique destination in the heart of the Alps: from the festival in the shadow of the bell tower in Piazza Campello to tastings, trekking, e-bike tours and cultural walks in the historic centre. Valtellina and its territory are a natural stage for a story rich in history and charm which, thanks to the efforts of the Protection Consortium and its partners, tells the story of its principal grape variety, Nebbiolo: the soul of the valley, which finds its highest expression here.

From August 27 to September 6, 2025, Venice hosted the 82nd Venice International Film Festival. In this prestigious setting, Gisada took part as Gisada Partner of La Terrazza by Atlas Concorde at the Venice Film Festival. The exclusive venue, located inside the Hotel Excelsior at the Lido, welcomed actors, directors, journalists, and international guests. La Terrazza, created by the agency Joydis, has become a symbolic meeting point during the Festival. It is the place where cinema, lifestyle, and excellence come together. Here, Gisada showcased its olfactory universe, combining elegance, luxury, and refined aesthetics. Guests experienced the Maison’s unique fragrances in an atmosphere of international glamour. Throughout the days in Venice, the Swiss Maison unveiled its new Luxury Line, already admired on a global scale. Alongside this exclusive collection, visitors also discovered the Uomo & Donna lines. Iconic fragrances such as Ambassador Woman, Ambassador Men, and Titanium highlighted the brand’s distinctive identity and craftsmanship. The scents of Gisada enriched the cosmopolitan atmosphere of the Festival. Refined and distinctive, they offered an immediate sensory journey. Each fragrance expressed personality and style, turning perfume into a universal language capable of connecting cultures and generations—just like cinema itself. Being Gisada Partner of La Terrazza by Atlas Concorde at the Venice Film Festival strengthened the brand’s mission. The Maison continues to celebrate the art of perfumery as a symbol of beauty and excellence. Choosing Venice, a city renowned for art and culture, provided the perfect stage for this story of elegance and creativity. Through this collaboration, Gisada reaffirms its international vocation. Each fragrance represents an emotional journey, reflecting contemporary luxury and lifestyle. The Venice Film Festival, with its worldwide resonance, offered Gisada the perfect opportunity to enhance its global identity and reinforce its role in the luxury industry.

Demeter Italia, a certification body for biodynamic agriculture, organized a three-day press tour to demonstrate the value of this agricultural method through hands-on experiences. Conceived and managed by ZedComm, the tour involved Italian and international journalists and aimed to promote Demeter Italia as a point of reference for those who choose sustainable, ethical, and regenerative agriculture. The trip began on July 15 in Rome with a press conference at the Foreign Press Association. During the meeting, the journalists discussed the strategic role of certified agritourism farms in promoting the Demeter Italia brand throughout the country. Then, the delegation traveled to Palazzo Tronconi, a biodynamic winery and agritourism farm in the province of Frosinone. There, participants enjoyed an immersive hospitality experience and gained firsthand knowledge of the principles and philosophy of biodynamics. On the second day, the tour stopped in Marzabotto, Bologna, at the “Al di là del Fiume” farm (Beyond the River).This moment highlighted the importance of the link between agriculture and social inclusion. Journalists explored how Demeter Italia promotes projects that intertwine agriculture, education, and hospitality, creating value for the territory and its people. The final stop took place in Milan, where a conference dedicated to young people in agriculture was held. Students, emerging farmers, and biodynamic community representatives discussed the future, sustainability, and innovation. This dialogue reflects Demeter Italia’s commitment to supporting the younger generation. Through media relations, event organization, and targeted editorial content, ZedComm amplified the voice of a project that presents biodynamics as more than just a production method; it also showcases biodynamics as a cultural, tourist, and relational experience. The press tour reinforced Demeter Italia’s position as an authoritative organization closely connected to the territory.