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22 June 2023

Castellina in Chianti Winegrowers’ Association tells its story in Florence 

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  • Under : event, Evento, news, Press office, Ufficio stampa, wine, wine tasting, wine-tasting
Castellina in Chianti Winegrowers’ Association has chosen Florence for the final event of the tour that, after Rome and Milan, made a stop in the Tuscan County Seat to tell the story of this splendid Chianti Classico territory through the words of Armando Castagno, writer and great wine professional, who collected the interviews of 37 producers in the book “Castellina in Chianti – territorio, vino, persone” presented on Monday 19 June at the Astra cinema in Florence. Interviewed by Luciano Ferraro, deputy editor of the Corriere della Sera and wine expert journalist, Castagno recounted anecdotes, behind-the-scenes stories, passions and curiosities that emerged during the interviews with the producers, revealing the most human and authentic side of those whose work has succeeded in making the wines of this Chianti Classico area so extraordinarily suited to quality wine-growing great. After the presentation, 37 producers from Castellina in Chianti served their Chianti Classico wines for tasting to the journalists and trade operators who attended the event.

16 June 2023

A press trip to discover Tenuta Mazzolino

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  • Under : event, Evento, vino, wine, wine tasting, wine-tasting, Zedcomm pr, Zedcommpr
A premium winery in the Oltrepò Pavese area, a rich story to tell: one of wine, vines and life. That of Francesca Seralvo, third generation, who in 2015 left the law and threw herself wholeheartedly into this adventure. The aim? To carry on the work done by his grandfather first and then by his mother, that is, to make excellent wines – a few labels but all of the highest quality – and to turn Mazzolino into a reference hub for wine culture, for initiatives linked to the world of wine, but also for open-air cinema evenings and wine tastings. Here on these hills of Pavia stands the family villa, recently renovated, from which 12 rooms have been obtained. “A conservative renovation that wanted to keep intact the old-world charm of the family home,” says Francesca, “among old prints and works of art, collected over the years”. Now with this restoration and the creation of 12 rooms, the winery is opening up to a niche tourism “for wine enthusiasts and events”. These were some of the ideas that emerged during the press trip on 18 May: a dozen or so lifestyle journalists were able to immerse themselves in the magical atmosphere of Mazzolino, which bears its name – from mansiolinum, meeting point – in its nature: and indeed the winery is a crossroads of suggestions that fascinates those who visit it. Even in an almost autumnal May that suddenly gives the colours of spring: the sun, the blue sky and an Italian rose garden that is made to be instagrammed.

12 June 2023

Samoter 2023: more than 40,000 professional from 91 countries

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  • Under : event, Evento, Fiera, macchinari, Ufficio stampa, Zedcomm pr, Zedcommpr

From Wednesday May 3rd to Sunday May 7th the 31st Samoter construction machinery exhibition held at Veronafiere attracted more than 40,000 specialist visitors over the five days of the event from 91 countries, with Germany, Spain and France in the first three places in terms of number of arrivals. There was also good attendance from Asia, Africa, North and South America.Business, innovation, internationalisation and training were the key topics at Samoter this year. The event brought together 536 exhibiting companies at the Verona Exhibition Centre, 115 international from 23 countries, with the return of major players in the sector such as CGT Caterpillar and Hitachi. The 31st Samoter had a strong focus on the implementation of new technologies in the construction world to help it become increasingly competitive and sustainable. Visitors therefore had the chance see the machinery of the future at work in the new dynamic exhibition area that made its début this year: Il Cantiere Digitale-The Digital Construction Site within the scope of the Samoter LAB project. In addition to business that included more than 500 b2b meetings set up by companies with more over 106 foreign top buyers from 36 countries selected by Veronafiere and ICE-Trade Agency, Samoter confirmed its status as a trade fair with great content, thanks to more than 80 training initiatives and educational activities organised with high-profile technical-scientific partners.

 


24 March 2023

Gisada makes its debut at COSMOPROF 2023

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  • Under : Cosmoprof, event, news, Zedcomm pr

From 16 to 20 March, the 54th edition of the world’s leading trade fair for the entire professional cosmetics and beauty industry, Cosmoprof WorldWide Bologna, was held in Bologna. The trade fair dedicated to the world of perfumery and cosmetics brings together the offerings of the world’s best brands. Gisada – the Swiss perfume brand born in Zurich in 2013 that is sold in Italy from September 2021 in all Douglas shops – made its debut in this setting. The Swiss beauty brand’s stand was indeed present in a special space within the Bologna fair, the Extraordinary Gallery, intended for luxury beauty companies and manufacturers of highly selected brands, attentive to the raw materials used and the packaging. The perfume company, with an elegant, modern stand, chose refined glass displays with all its 100% Made in Switzerland references inside and a large billboard of its latest product launch, Ambassador Intense, with an exceptional Italian testimonial, Michele Morrone. In this setting, the company presented its fragrances: from the Ambassador line launched in 2019 to the latest two new products, the Ambassadora fragrance launched in 2021 and the new entry for 2022, Ambassador Intense, an even more intense and lively reinterpretation of Ambassador Men. In addition to the 4 Ambassador references already distributed in Italy at Douglas stores, Gisada has exclusively presented its ‘Luxury Collection’ line composed of 5 fragrances: Gisada Imperial, Gisada Iris, Gisada Oud, Gisada Rose and Gisada Royal. The packaging is even more refined and precious, as are the selected ingredients that give life to extremely high-quality fragrances that leave a very pleasant trail.


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