From 16 to 20 March, the 54th edition of the world’s leading trade fair for the entire professional cosmetics and beauty industry, Cosmoprof WorldWide Bologna, was held in Bologna. The trade fair dedicated to the world of perfumery and cosmetics brings together the offerings of the world’s best brands. Gisada – the Swiss perfume brand born in Zurich in 2013 that is sold in Italy from September 2021 in all Douglas shops – made its debut in this setting. The Swiss beauty brand’s stand was indeed present in a special space within the Bologna fair, the Extraordinary Gallery, intended for luxury beauty companies and manufacturers of highly selected brands, attentive to the raw materials used and the packaging. The perfume company, with an elegant, modern stand, chose refined glass displays with all its 100% Made in Switzerland references inside and a large billboard of its latest product launch, Ambassador Intense, with an exceptional Italian testimonial, Michele Morrone. In this setting, the company presented its fragrances: from the Ambassador line launched in 2019 to the latest two new products, the Ambassadora fragrance launched in 2021 and the new entry for 2022, Ambassador Intense, an even more intense and lively reinterpretation of Ambassador Men. In addition to the 4 Ambassador references already distributed in Italy at Douglas stores, Gisada has exclusively presented its ‘Luxury Collection’ line composed of 5 fragrances: Gisada Imperial, Gisada Iris, Gisada Oud, Gisada Rose and Gisada Royal. The packaging is even more refined and precious, as are the selected ingredients that give life to extremely high-quality fragrances that leave a very pleasant trail.