4 May 2023

ZEDCOMM ON FIRE A VINITALY 2023! IThe agency’s Wine team attended the most important event dedicated to the sector

 

From 2 to 5 April, Verona hosted the 55th edition of the International Wine and Spirits Exhibition. The Exhibition – after years of being cancelled and alternative versions due to restrictions during and after Covid – made a successful comeback, confirming itself as an increasingly business-oriented event among operators in the sector.  The 2023 edition closed with a total attendance of 93 thousand, of which almost 30 thousand foreigners. For Zedcomm, too, it was a major opportunity to meet with customers – more than a dozen of them – and with the trade and non-sector press.  The 2023 edition closed with a total attendance of 93 thousand, of which almost 30 thousand foreigners. For Zedcomm, too, it was a major opportunity to meet with customers – more than a dozen of them – and with the trade and non-sector press. – Events, Masterclasses, Vertical  Tasting took the agency’s interlocutors on a sensory journey through Italy and its wines: from Domenico Clerico’s Piedmont to Zisola’s Sicily, from Tenuta Mazzolino’s Oltrepò Pavese to Fonzone’s Campania, passing through Moser’s Trentino and Pra and Tedeschi’s Veneto; from Tuscany’s Consorzio Tutela Vini della Maremma Toscana and Monteverro to Abruzzo’s Consorzio Tutela Vini d’Abruzzo, from Lungarotti’s Umbria to Demeter’s biodynamic world. A challenging and meaningful communication experience that allows the agency to strengthen relations with the press present and to intercept new trends in the field, an event based on teamwork, made up of shared agendas, but above all of empathy, collaboration, smiles and pedometers went haywire!

 

4 May 2023

SUMMA 2023 The Alois Lageder Estate welcomed press and visitors from all over the world

On Saturday 1 and Sunday 2 April at Casòn Hirschprunn & Tòr Löwengang of the Alois Lageder Wine Estate – Magrè Sulla strada del Vino (BZ) – the 24th edition of the exhibition of organic and biodynamic wine excellences: Summa 2023 was staged. Zedcomm took care – as it has been for years now – of the communication and supervised the presence of the Italian press, which has always been fond of this event that – this year – registered more than 2500 visitors from all over the world: many Italians, but also public and operators from German-speaking countries, from the UK and the United States and a few representatives from Asia. All the novelties – and rarities – from a range of one hundred wineries – of international scope – selected for the very high quality of their wines produced in harmony with the environment, were on tasting. The masterclasses, guided tastings and visits to the estate’s wine cellar and vineyards were also very successful, testifying to the growing awareness in the sector of agriculture in line with nature and the circular economy. More than just wine, but also food! Many zero-kilometre producers were able to let visitors taste their products and tell their stories. The 25th edition, scheduled for 13 and 14 April 2024, is already in the pipeline!

24 March 2023

Gisada makes its debut at COSMOPROF 2023

From 16 to 20 March, the 54th edition of the world’s leading trade fair for the entire professional cosmetics and beauty industry, Cosmoprof WorldWide Bologna, was held in Bologna. The trade fair dedicated to the world of perfumery and cosmetics brings together the offerings of the world’s best brands. Gisada – the Swiss perfume brand born in Zurich in 2013 that is sold in Italy from September 2021 in all Douglas shops – made its debut in this setting. The Swiss beauty brand’s stand was indeed present in a special space within the Bologna fair, the Extraordinary Gallery, intended for luxury beauty companies and manufacturers of highly selected brands, attentive to the raw materials used and the packaging. The perfume company, with an elegant, modern stand, chose refined glass displays with all its 100% Made in Switzerland references inside and a large billboard of its latest product launch, Ambassador Intense, with an exceptional Italian testimonial, Michele Morrone. In this setting, the company presented its fragrances: from the Ambassador line launched in 2019 to the latest two new products, the Ambassadora fragrance launched in 2021 and the new entry for 2022, Ambassador Intense, an even more intense and lively reinterpretation of Ambassador Men. In addition to the 4 Ambassador references already distributed in Italy at Douglas stores, Gisada has exclusively presented its ‘Luxury Collection’ line composed of 5 fragrances: Gisada Imperial, Gisada Iris, Gisada Oud, Gisada Rose and Gisada Royal. The packaging is even more refined and precious, as are the selected ingredients that give life to extremely high-quality fragrances that leave a very pleasant trail.

10 March 2023

Monteverro stars at Park Hyatt: a lunch to present the first certified organic wine vintage

A jewelled winery in Capalbio, 50 hectares nestled between Capalbio and the sea; an exceptional location – Park Hyatt – and a fine dining Milanese restaurant – Pellico 3 – with a talented chef at the helm, Guido Paternollo, who offers colourful, modern cuisine; all with a story to tell from its origins to the present day. Plus the presence of the protagonists, Julia and Georg Weber, owners of the estate. It’s a done deal! A press lunch with a ten or so wine, tourism and lifestyle journalists – turned into the sharing of a story: how Monteverro was born, how it has evolved and how its wines have evolved, the storytelling evolved through the tasting of some significant vintages of the flagship references – Chardonnay, Tinata, Terra di Monteverro and the Monteverro – up to 2019, the first with organic certification, which is the seal on a virtuous path. This gathering was filled with many talks, smiles, plans for the future and the sharing of impressions about wines and the world of wine. A press lunch is always a time for reflection and in-depth discussion between the various protagonists. The next step is the winery visit. Stay Tuned.