10 November 2022

Wine2Wine 2002: ZedComm stars in Wine Communication

In November 2022 Zed-comm made its debut at Wine2Wine in Verona, with a successful case history narrated in the session: “Italian wine people: Meet the Agencies”.

Cecilia Zanasi, founder of Zed_Comm, has been selected as speaker at wine2wine Business Forum 2022, which took place on 7 and 8 November with wine communication as its focus.

wine2wine is an international wine business forum held in Verona, at the PalaExpo of Veronafiere, every year since 2014. The event is a benchmark for both producers and a wide variety of wine professionals eager to develop and grow their business worldwide.

Zed_Comm brought its 20 years’ experience in the world of public relations and events to the stage, providing ideas for all those working in the wine industry who took part in the event to reflect on the objectives and evolution of different communication systems and their effectiveness. The presentation of a successful case history – ‘the growth of the Denomination and of the Consorzio Tutela Vini della Maremma Toscana through communication’ – and its analysis in front of the audience was the means by which the themes proposed in this edition of the forum, where all the most important stakeholders in the sector met, could be explored in greater depth.

9 November 2022

Merano Wine Festival 2022

The 31st edition of the Merano Wine Festival entitled “Breath and Cry of the Earth” took place from 4 to 8 November. A packed program of masterclasses and walk around tastings in which the press and trade operators were able to taste the award-winning wines of WineHunter Helmuth Köcher, who for decades has been staging one of the world’s best and most popular food and wine events, in the heart fo the Alps. Merano is the ideal location for a festival with an international flavor and the headquarters of the Kurhaus, an authentic Art Nouveau symbol of the Tyrolean city, is the treasure chest where, on an annual basis, rigorously selected producers present their best labels. The last edition saw the participation of 1,500 visitors per day and many awards of excellence that returned a complete picture of the Italian food and wine scene. More than 450 wineries, 200 artisans of taste and 15 chefs took part in the event.

Among the names of the national wine panorama present, as every year, were also many wineries followed by our Agency which have allowed us to tell journalists many news from all over Italy: Alois Lageder (Alto Adige), Castello di Fonterutoli (Chianti Classico), Domenico Clerico (Piedmont), Fonzone (Campania), Lungarotti (Umbria), Monteverro (Tuscany), Venturini Baldini (Emilia Romagna) and the oenologist Luca D’Attoma with his numerous collaborations. A full immersion between labels, territories, and people while waiting for the next edition of the Festival.

24 October 2022

Tenuta Mazzolino, a unique vertical tasting to celebrate the forty grape harvets

The flagship winery in Corvino San Quirico opened its doors to a select group of journalists.

On 18 and 19 October, Tenuta Mazzolino – 20 hectares gently nestled in the Oltrepò Pavese DOC hills, on the right bank of the river Po, along the 45th parallel – welcomed a group of journalists for a special event: to celebrate together the forty harvests, opening historical vintages of their flagship wine, NOIR, a fine and elegant Pinot Nero. Historic vintages have been opened in the private winery of Enrico Braggiotti, founder, mind and heart of the estate, now led by his niece Francesca Seralvo. In addition to being an opportunity to meet friends and the press, the vertical tasting on 19 October – led by Filippo Bartolotta with the support of Francesca and Stefano Malchiodi, oenologist of the winery – gave the opportunity to learn something new from the evolution of wines over time, to appreciate the nuances of the different vintages and to discuss the incredible ecosystem from which they come. Dinner on the 18th was organized by Oreste Corradi – patron of Locanda Vecchia Pavia al Mulino, a long-time friend of the winery and its staff. After many years in the business and a Michelin star guarded since 1988, Oreste decided to close the restaurant, but continue to work on special projects, such as that of Tenuta Mazzolino.

4 October 2022

Marmomac, natural stone on stage in Verona

Marmomac, the leading international trade fair dedicated to the entire production chain of marble and natural stone, has just ended. Not only business and networking for the 47,000 operators who came from 132 nations, but also culture and training for students and professionals.

Exhibitions with exclusive projects highlighted not only the beauty and variety of natural stone, but also its potential uses and processing techniques entrusted to sophisticated technologies and machinery. Added to this was a program of events, lectio magistralis and workshops capable of spreading the culture of marble to an international audience.

Finally, one of the most eagerly awaited events was the return of the Best Communicator Award, a prize reserved to exhibit design.

Go to the event website