Six consortia, eleven wineries and a dozen events, not to mention the entire Zedcomm team, were the key elements of their participation at Vinitaly 2025. Five days packed with appointments — including the OperaWine preview — where wine and public relations took centre stage. The objective? To give the companies followed by the agency a voice through one-to-one meetings with the press, guided tastings and themed masterclasses. It was a veritable marathon through the pavilions of VeronaFiere, a journey that was both virtual — through the territories narrated by the wines — and decidedly real, judging by the number of steps totalled each day. But beyond the fatigue, what remains are the business cards exchanged like figurines, the valuable encounters — new or rediscovered — the toasts, the surprising tastings and the expected confirmations. It was an experience that celebrated the world of communication and public relations in the wine sector, made up of passion, listening and dedication — values that have always guided Zedcomm’s work.