ZedComm organized two exclusive press trips for Knight Frank, dedicated to exploring the Italian luxury real estate market in its most iconic expressions: Venice and Florence. The first event, held from September 30 to October 1, took the press on a journey through the allure and investment opportunities of the Venetian property market, together with Serena Bombassei, owner of Venice Real Estate – Knight Frank. During the tour, journalists visited some of the city’s most remarkable properties, delving into the trends that make Venice one of the most sought-after real estate destinations worldwide. At the end of October, the second press trip focused on Florence. Led by Bill Thomson, CEO of Knight Frank Italy and owner of Tuscany Real Estate, participants explored some extraordinary residences in the area, including Villa Capponi — a noble historic estate on the hills of Querceto, recently restored while preserving its timeless elegance. Among the media taking part in the two tours were leading lifestyle and industry publications such as Gentleman, The Good Life Italia, Elle Decor, The Travel News, and We-Wealth, confirming the growing media interest in the intersection between real estate, design, and the art of Italian living.