The first edition of ViVa Vini Valtellina, the new event dedicated to promoting wine and the Valtellina region, by the Consorzio di Tutela dei Vini di Valtellina (Valtellina Wine Protection Consortium) together with Strada del Vino (Wine Route) and Fondazione Provinea (Provinea Foundation), ended with excellent results. During the event, Sondrio welcomed around 1,500 visitors, 80% of whom came from outside the province. There were also numerous international visitors, particularly from Switzerland, Germany, France and Sweden, confirming the growing appeal of Valtellina as a tourist and food and wine destination. Excellent feedback was received from trade, journalists and wine lovers, that have appreciated and tasted the many facets of Nebbiolo, the true star of this region.The event showcased the natural and architectural heritage that makes Sondrio a unique destination in the heart of the Alps: from the festival in the shadow of the bell tower in Piazza Campello to tastings, trekking, e-bike tours and cultural walks in the historic centre. Valtellina and its territory are a natural stage for a story rich in history and charm which, thanks to the efforts of the Protection Consortium and its partners, tells the story of its principal grape variety, Nebbiolo: the soul of the valley, which finds its highest expression here.