21 November 2023

Zedcomm at the Presbyopia Forum in Naples

On November 5th and 6th, at the Hotel Royal Continental in Naples, in front of Castel dell’Ovo, took place Presbyopia Forum 2023 -formerly Progressive Business Forum (organized by Fabiano Editore): the event, dedicated to this visual defect, is now at its fifth edition and keeps proving itself as an important point of reference for Italian Presbyopia specialists. The 2023 edition saw an open dialoguewith medical professionals, increasingly involved in the issues related with multifocal proposals. The event proved to be a success in terms of public – opticians and industry professionals – who filled the plenary room. Zedcomm was present for their ophthalmology client, EssilorLuxottica, for the Varilux and Transitions brands. We supported our customers in the creation of video interviews recorded during the event for B2eyes TV channel and for the Askanews press agency.

20 November 2023

Digital PR and Influencer Marketing campaigns kick off for Gisada and Savoni.

Press office work in the modern world is not just limited to relationships with newspapers and journalists, another huge and fundamental area of this work is digital PR and Influencer Marketing. In our network of contacts, for each of the sectors we handle at the agency, there are also influencers, content creators and talent management agencies, as well as Magazines and Blogs. We recently engaged two digital campaigns completely organically to increase the visibility of our fashion and beauty clients. In the first case, with Savoni a newly established jewellery brand, which needed qualitative work involving creators with a structured community. Lastly, with Gisada, a fragrance brand already known to the public, we carried out an activity based on brand awareness to reach the widest possible target and consolidate the product also on social media

24 October 2023

A trip to the Langa to discover the new vintages of Drink Wines, Not Labels

In September, we have accompanied a group of content creators and lifestyle journalists to discover the project designed by Alessandro Salvano in Montelupo Albese. DWNL®, acronym for Drink Wines Not Labels, is not only the name of the brand, but also the manifesto chosen by Alessandro for his winemaking journey started in 2019. The focus of the project is clear from the beginning: Alessandro wants to channel his passion for Burgundy, and does so by vinifying Nebbiolo with a whole bunch fermentation, using exclusively indigenous yeasts, without clarification or filtration and with low quantities of sulphites. Four years and five harvests later, DWNL® presented the new vintages of classic products from the Langa and some international contamination: Nebbiolo, Dolcetto, Chardonnay and Pinot Noir. An afternoon in the vineyards that give life to these wines born outside the borders, beyond the rules and schemes of Disciplinari. An experience that reached its high point at sunset, with a special tasting among the rows, followed by a dinner paired with Barolo, at Petti’s Bistrot, under the striking walls of the Castle. Here, Chef Gabriele Boffa – from the 1 Michelin star restaurant La Locanda del Sant’Uffizio in Penango – surprised the guests with his creations, paired with a special selection of wines curated by Salvano. A journey where we tried to forget rules and preconceptions and to let ourselves be carried away by pure winemaking passion, not restricted by the label.

20 October 2023

 A day of harvest in the Grosjean vineyards

Last October on 12th, Zedcomm agency organized a day of harvest in the rows of the Grosjean winery, a great job for the 15 journalists who arrived from Milan. We started to harvest the Petite Arvine vineyard, an autoctone white variety that grows in the Rovettaz vineyard. Wearing gloves and holding shears, everyone worked looking for bunches, fill the boxes and then go directly to the cellar. Then, a picnic on hay bales with some wines for the tasting: a glass of Mas du Jario Blanc de Noir Extra Brut, followed by Petite Arvine, Torrette Supérieur and Fumin. To end the day’s work, we have seen what happens to the grapes after the harvest, with destemming, followed by pressing and refinement. A truly immersive experience thanks to the Grosjean family with great attention and dedication describing the work of the vigneron and what it has made of Valle d’Aosta winemaking important in Italy and worldwide.