7 May 2024

Wine and design intertwine amidst contaminations and inspirations.

During Milan Design Week – which took place from April 15th to 21st alongside the Salone del Mobile and with numerous initiatives spread throughout the city – the wines of Alto Adige made their debut for the first time with the aim of meeting the large international audience revolving around the world of furniture, art, and architecture. The fresh white wines, elegant red wines, and sparkling wines from Alto Adige were the protagonists of the events organized for the occasion by the prestigious publishing house Hearst Italia. The Alto Adige wines were the wine partners of the Elle Decor Material Home exhibition in Milan, held at Palazzo Bovara, and were featured in the opening day and special vernissage by invitation on Friday evening, one of the most anticipated events of the entire week, which saw great participation from the selected audience; some Alto Adige labels also delighted guests at the event organized by Marie Claire Maison at the Galleria d’Arte Moderna, GAM within Villa Reale di Via Palestro, to present the project “La Casa dell’Architetto”. The connection between design and wine has proven successful; after all, in Alto Adige, it is very strong, and the region is famous not only for the quality of its wines but also for the architectural projects – which increasingly often show a harmonious blend of different styles – of many Estates and Wineries, attracting visitors from all over the world.

2 May 2024

Vinitaly 2024 is the wine unmissable event

Vinitaly 2024 is the wine unmissable event. It is the leading wine fair, a must-attend event for all wine industry professionals, as well as wine enthusiasts. Here, you can meet the leading figures in the wine industry, including individual wineries and wine groups. Zedcomm spent four intense days at the fair, travelling between stands, attending meetings, and participating in tastings and insights sessions. The 56th edition of Vinitaly was a great success, both in terms of public attendance and the number of foreign operators. The fair attracted 100,000 attendees, with an increase of 30,000 foreign operators from 140 countries. The event closed with a positive balance. During the fair, we observed a number of trends in the market. There was a general positive trend, with whites and rosés accounting for 50% of consumer choices, while red wines made up 38%. Our balance sheet? In addition to the tilt counter, the fair confirmed itself as the ideal platform for PR, client and journalist relations, and networking. Vinitaly saw record numbers, and Zedcomm also had a record attendance at the Press Office, with the team almost full and accounts from all over Italy. The team included Carlotta, Chiara, Claudia, Delia, Eleonora, Giulia, Lucia, Marianna, Martina, Michela, Michele, Simonetta, Stefania, and of course the big boss, Cecilia Zanasi. The list of clients present at the fair is also extensive, with Zedcomm organising press meetings, masterclasses and interviews for them. From consortia, such as Abruzzo, Alto Adige, and Lugana, to companies, including Cavazza, Demeter,  Dievole, Felsina, Fonzone, Grojean, Lungarotti, Mazzei, Monteverro, Pra, Tedeschi, Tenuta Mazzolino, Villa Santo Stefano, Vistorta, and Zorzettig, the list of attendees was extensive.

24 April 2024

Discovering the new Geodies collection

Discovering the new Geodies collection. Enjoying a coffee, two pastries, and a juice while chatting with journalists from prestigious design magazines is the perfect way to start the day, especially when waiting for the busiest week of the year: Milan Design Week! A breakfast event was held at the Foro Bonaparte showroom to preview the new Geodies collection designed by Patricia Urquiola for Budri. The collection will be presented at the upcoming international kermesse in Milan in April. Geodies is a collection that showcases the evolution of stone, from its natural state to its processed form. The use of geodes and quartz in the collection is a result of careful observation. It is remarkable how geometrically perfect shapes can emerge from rocks or mineral boulders that are deformed and porous at their base. These shapes, such as parallelepipeds and cusps, are highly resistant to chemical degradation, weathering, and water erosion, allowing them to remain intact for millennia. The irregular rock form of geodes makes drilling impossible. This led us to explore new design concepts where marbles and quartz coexist harmoniously – Alessandra Malagoli Budri, Art Director

8 April 2024

Vermentino Grand Prix 2024: top ten unveiled!

The fifth edition of the competition, organized by the Consorzio Tutela Vini della Maremma Toscana, took place at the Hotel Miramare in Castiglione della Pescaia on April 8th. For years, the consortium has been committed to enhancing the potential of this grape variety. The jury, led by Vice Director of Corriere della Sera Luciano Ferraro, comprised representatives from starred restaurants in Maremma, owners of wine shops, delegates from associations, and industry experts. There were 73 wines to evaluate, including special types such as those aged in egg-shaped containers, concrete, amphorae, terracotta, or wood, and wines labeled as “Superiore.”  The winners of a place in the “Top Ten” 2024 of Vermentino Maremma Toscana DOC, listed alphabetically by company, are: CASTELPRILE, PRELIUS 2023 – COLLEMASSARI, MELACCE 2023 – GUIDO F.FENDI, CHICCA 2022 – PODERE CIRENE, CIRENE 2023 – PODERE POGGIO BESTIALE, LÉPIDO 2023 – POGGIO LEVANTE, UNNÉ 2020 – ROCCA DELLE MACIE, CAMPO MACCIONE 2023 – TENUTE BRUNI, UPUPA 2022 – TERRE DELL’ETRURIA, MARMATO 2023 – VAL DELLE ROSE, COBALTO 2021 VERMENTINO SUPERIORE. The project and the wines were presented for tasting at Vinitaly and will be the focus of a special communication campaign throughout the year.