After the stages held in Milan (December 2024) and during the Myopia Awareness Week in May 2025, EssilorLuxottica continued its commitment to raising awareness on childhood myopia with two new local events in Mestre and Catania.Both initiatives, of high scientific and social value, were designed to promote a culture of visual prevention from early childhood and to present the results of a new Ipsos study focused on the visual habits of Italian families.Specifically, the meetings – hosted at Villa Barbarich in Mestre (October 21) and Isola Catania (October 31) – brought together ophthalmologists, pediatricians, and opticians for a constructive discussion on the risks of the so-called “myopidemia” and the importance of early diagnosis.In particular, among the key topics, speakers explored the technological solutions currently available for managing myopia, including Stellest® lenses featuring H.A.L.T. (Highly Aspherical Lenslet Target) technology. This advanced innovation has proven effective in slowing down the progression of myopia in children, offering a concrete and accessible tool for vision professionals.Furthermore, the Ipsos research, conducted on over 1,000 Italian families, revealed that 35% of children are already myopic. However, one in three parents is still unaware of the risks associated with untreated myopia and of the crucial importance of early eye examinations.For both events, Zedcomm managed the entire organization, from venue selection and supplier coordination to press invitations and media relations. As a result, the initiatives achieved remarkable attendance, strong local engagement, and wide visibility across major industry media.Ultimately, through these events, Zedcomm reinforces its long-standing collaboration with EssilorLuxottica, supporting the company in scientific communication and in building a virtuous network among professionals and families — thus promoting a more informed, preventive, and proactive approach to children’s visual health.