The Swiss brand showcased its latest fragrance collections in the beauty area of the event curated by Next Gen Magazine. On the occasion of Milan Fashion Week Men’s, Gisada took part in the first edition of the Next Gen Music Award, an event organized by Next Gen Magazine on Sunday, June 22nd at Caselli 11-12 in Piazza Principessa Clotilde, celebrating emerging talents from the Italian music scene. Within the exclusive beauty area, Gisada set up a dedicated corner where guests had the opportunity to discover and experience the brand’s latest creations: the five new fragrances from the Luxury Line – Paraiba, Madagascar, Fata Morgana, Verde and Magenta – and the Uomo & Donna collection, recently relaunched as an Eau de Parfum line with a refreshed design and enhanced olfactory intensity. The beauty corner was open to the public, offering an immersive experience through scents and exclusive notes. The evening continued with live performances by the artists selected by the editorial team of Next Gen Magazine, who were personally awarded by special guests, Coma Cose, the popular Italian music duo. Gisada’s presence at an event that bridges music and contemporary culture once again highlights the brand’s cosmopolitan and cross-cutting spirit, as it continues to celebrate excellence and creativity in all its forms.