29 countries, 75 producers, and more than 360 labels divided into 8 macro categories and 6 thematic sections for in-depth exploration. These are some of the numbers behind “WINE IS,” the new catalog by Elemento Indigeno, presented in Milan at the Lynk&Co space on Corso Venezia 6, on May 22, 2024. A captivating and unconventional location, perfect for showcasing the diversity and myriad facets that make the wine universe unique.
The stars of the day were the wines, with a broad and varied selection of labels available for tasting. Fun, ever-changing, fresh, and youthful, they were passionately presented by the producers themselves and the Elemento Indigeno team. To help guests navigate through the numerous labels, the event was organized into 8 thematic corners, each dedicated to a macro category and celebrated for its unique characteristics: Wine is…a rockstar, roots, contaminations, a rematch, a guardian, a backpacker, conviviality, finished. Elemento Indigeno has masterfully transformed the theme of prejudice into a celebration of diversity. “WINE IS” is not just a catalog but an ode to the stories, traditions, dreams, and revolutions of the featured producers, offering a profound and respectful look at the many shades of wine.
With “WINE IS,” Elemento Indigeno invites everyone to discover and appreciate the cultural richness and passion that every bottle of wine can tell, breaking down barriers and prejudices to embrace diversity in all its forms.