The Consortium of Alto Adige Wines has partnered with Hearst, a leader in design and architecture, to become the wine partner for three of their most prestigious events during Salone del Mobile 2025. For the second consecutive year, the excellence, elegance and freshness of Alto Adige wines were showcased alongside design to the community that revolves around this major international event. A selection of labels from the Consortium of Alto Adige Wines was the star of the cocktail party and press conference to inaugurate the Elle Decor Alchemica exhibition. This exhibition-installation, conceived by Patricia Urquiola, was staged at Palazzo Bovara and attracted over 65,000 visitors. Another selection of DOC Alto Adige wines was also the star of the Elledecor.it Takeover cocktail party in the splendid setting of Casa Slalom. The collaboration between the worlds of wine, design, and art proved successful once again, gaining great popularity among guests who attended the events and were able to sample the excellent wines of one of Italy’s viticultural gems.