2 October 2024

Alto Adige lands in Milan

Alto Adige lands in Milan: Gewürztraminer protagonist of the second stage of Taste & ShareIn the evocative setting of the Michelin-starred L’Alchimia restaurant in Milan, we joined forces with the Consorzio Vini Alto Adige to showcase the uniqueness of Alto Adige DOC Gewürztraminer. This fascinating varietal was the star of the second leg of Taste & Share, a storytelling and tasting format organised to bring the region’s diverse wine world together with the press.  WSET Sommelier and Wine Educator Cristina Mercuri took guests on a sensory journey of discovery of this multifaceted grape, recounting its history and peculiarities, amid aromatic nuances and complex yet refined flavours. Seven special labels were tasted, from seven different producers who are members of the Consortium. Each glass was paired with dishes created by Chef Giuseppe Postorino.

20 May 2024

Atelier.c Firenze presents its collection

For the first time in Milan, Atelier.c Firenze presents its collection of handmade bags, with a new addition! In addition to the brand’s most famous luxurious and compact bags, there is Marta, a generously sized shopper designed to hold everything we carry with us during the day, but also perfect as a weekend travel bag. The name was inspired by Alice, the brand’s interior designer’s daughter, who wanted to dedicate this bag to her; it was born out of the girl’s desire to have an accessory that could accompany her in her activities and frequent outings. All of Atelier.C’s creations can be personalised in terms of colour and materials, but for Marta there is also the possibility of purchasing different coloured and interchangeable shoulder straps, according to taste or occasion. On 8 May, the Florentine boutique presented its 100% Italian creations to the press and influencers at the Brun Fine Art gallery in Via Gesù, handcrafted by Tuscan artisans who have been master craftsmen for generations. The guests were impressed not only by the brand new shopper, but also by the details in untreated bronze, a characteristic element of Atelier.C, which skilfully incorporates it in each production. For the occasion, designers Marco Contiello and Alice Caporali also created silk bags to be given to guests, with a branded box inside containing the history of the atelier, accompanied by hand-drawn drawings by Alice herself Atelier.C is making its way in the world of luxury and niche Florentine craftsmanship. In fact, production is very limited and almost always on demand, as it is one of the few realities in the Tuscan capital that enlists the help of Italian goldsmiths and seamstresses who make everything entirely by hand.

2 May 2024

Vinitaly 2024 is the wine unmissable event

Vinitaly 2024 is the wine unmissable event. It is the leading wine fair, a must-attend event for all wine industry professionals, as well as wine enthusiasts. Here, you can meet the leading figures in the wine industry, including individual wineries and wine groups. Zedcomm spent four intense days at the fair, travelling between stands, attending meetings, and participating in tastings and insights sessions. The 56th edition of Vinitaly was a great success, both in terms of public attendance and the number of foreign operators. The fair attracted 100,000 attendees, with an increase of 30,000 foreign operators from 140 countries. The event closed with a positive balance. During the fair, we observed a number of trends in the market. There was a general positive trend, with whites and rosés accounting for 50% of consumer choices, while red wines made up 38%. Our balance sheet? In addition to the tilt counter, the fair confirmed itself as the ideal platform for PR, client and journalist relations, and networking. Vinitaly saw record numbers, and Zedcomm also had a record attendance at the Press Office, with the team almost full and accounts from all over Italy. The team included Carlotta, Chiara, Claudia, Delia, Eleonora, Giulia, Lucia, Marianna, Martina, Michela, Michele, Simonetta, Stefania, and of course the big boss, Cecilia Zanasi. The list of clients present at the fair is also extensive, with Zedcomm organising press meetings, masterclasses and interviews for them. From consortia, such as Abruzzo, Alto Adige, and Lugana, to companies, including Cavazza, Demeter,  Dievole, Felsina, Fonzone, Grojean, Lungarotti, Mazzei, Monteverro, Pra, Tedeschi, Tenuta Mazzolino, Villa Santo Stefano, Vistorta, and Zorzettig, the list of attendees was extensive.

24 April 2024

Discovering the new Geodies collection

Discovering the new Geodies collection. Enjoying a coffee, two pastries, and a juice while chatting with journalists from prestigious design magazines is the perfect way to start the day, especially when waiting for the busiest week of the year: Milan Design Week! A breakfast event was held at the Foro Bonaparte showroom to preview the new Geodies collection designed by Patricia Urquiola for Budri. The collection will be presented at the upcoming international kermesse in Milan in April. Geodies is a collection that showcases the evolution of stone, from its natural state to its processed form. The use of geodes and quartz in the collection is a result of careful observation. It is remarkable how geometrically perfect shapes can emerge from rocks or mineral boulders that are deformed and porous at their base. These shapes, such as parallelepipeds and cusps, are highly resistant to chemical degradation, weathering, and water erosion, allowing them to remain intact for millennia. The irregular rock form of geodes makes drilling impossible. This led us to explore new design concepts where marbles and quartz coexist harmoniously – Alessandra Malagoli Budri, Art Director