21 November 2023

Zedcomm at the Presbyopia Forum in Naples

On November 5th and 6th, at the Hotel Royal Continental in Naples, in front of Castel dell’Ovo, took place Presbyopia Forum 2023 -formerly Progressive Business Forum (organized by Fabiano Editore): the event, dedicated to this visual defect, is now at its fifth edition and keeps proving itself as an important point of reference for Italian Presbyopia specialists. The 2023 edition saw an open dialoguewith medical professionals, increasingly involved in the issues related with multifocal proposals. The event proved to be a success in terms of public – opticians and industry professionals – who filled the plenary room. Zedcomm was present for their ophthalmology client, EssilorLuxottica, for the Varilux and Transitions brands. We supported our customers in the creation of video interviews recorded during the event for B2eyes TV channel and for the Askanews press agency.

21 May 2021

Hapter chooses Zed_Comm to manage pr and press office activities addressed to trade eyewear media

Belluno-based Italian venture HAPTER, born in 2013 as a research project on new materials and techniques for premium design eyewear, opted for Zed_Comm to handle its public relations and to organize communication activities towards national and international media within the eyewear sector.

The starting point is the retrieval of an old pair of glacier military goggles: this event was the spark to start HAPTER, a pioneering entrepreneurial project, giving life to an unprecedented product and an avant-garde manufacturing process which led HAPTER to full production independency and self-sufficiency over the years, allowing the use of unique raw materials – e.g. fabrics and pigmented rubber, melted on a surgical steel structure – and top-quality mechanical solutions which obtained international patents and contributed to achieving top recognitions within the most popular and high-profile Product Design Awards. HAPTER has been immediately welcomed with enthusiasm and selected by the most eminent optical boutiques and concept stores world-wide, positioning itself in the premium segment of the eyewear market, as a result of an unconventional, cutting-edge design formula which synthesizes performance and aesthetics in a radical, breaking-new approach.

11 February 2021

“Coup De Foudre Rouge”: A Real Must-Have!

Whether it’s love at first sight or a thoughtful choice, women always have a soft spot for accessories that make them feel unique, and in particular for eyewear.

For this reason Danshari – Made in Japan eyewear brand which takes inspiration from the Zen Minimalist Philosophy – decided to present Coup de foudre rouge, the new exclusive Capsule Collection entirely dedicated to the female world.

Coup de foudre rouge is composed by 7 models, available in the 3 combinations of materials which characterise all Danshari collections: acetate, titanium and combined. The three shades of colour are:  black acetate, havana acetate and red passion – to reflect the collection evocative name – matched with titanium and beta titanium in silver, gold, rose gold and bronze.

A capsule collection designed for demanding women who like to distinguish themselves with style!

21 January 2021

BLACKFIN – TO THE ROOTS: the new AD campaign

In order to lend meaning to what we are today, we need to look back, all the way to our roots, and start from there to understand the journey that has brought us thus far. It is a powerful realization, more necessary today than ever before, an awareness that adds purpose to the quest for identity and responsibility that Blackfin undertook years ago. The new 2021 advertising campaign adds a new layer of meaning to this journey. TO THE ROOTS: only by returning to our essence, that is, only by digging deep into our origins can we gain full awareness of our own state of wholeness. Thanks to the location, the message is conveyed in a subtle but assertive manner. Venice’s Laguna Nord is still pristine. A place-not-place constantly in motion between land and sea, where nature is real, pure and, at the same time, fragile. The laguna is a lung that, following the rhythm of the tides, purifies itself every six hours in an endless rise and fall that epitomizes – during this time in which we are overwhelmed by a terrible storm – how fragility is the only way to stay in balance. But to be in balance, one must be solid, that is, have roots and be aware of possessing them.