On Wednesday 15th July, Budri presented the Intarsio Capsule Collection designed by Valerio Cometti at its Foro Bonaparte showroom in Milan. The Capsule Collection is inspired by the world of architecture; a new language created by rich patterns in meaning that bring, for the first time in the world, artistic inlay into eyewear. The collection evokes, in fact, three eras of great artistic prestige: Baroque, Neoclassicism and Renaissance. The three shapes dedicated to Bernini, Canova and Donatello feature inlays inspired by the richness of the floors of these eras. Once again Budri speaks thus of architecture, of extraordinary surfaces that have coexisted with man for hundreds of years, wear out over time, but acquire value and beauty with each passing day. Precious masterpieces born thanks to the company’s mastery in marble processing and inlay technique.
Zed_Comm has been entrusted with the press office activities and media relations dedicated to the launch of MITA, a new and totally sustainable eyewear brand that is the direct result of the experience gained by VoT (Vision of Tomorrow), the eyewear consulting company founded from the 20 years’ presence in the sector of Nora Cabrera, COO and Fabio Ferracane, CEO.
Media relations activities will have the aim of promoting the eyewear collection – made entirely from a recycled material obtained from plastic bottles – in technical eyewear media throughout the world and Italian consumer publications with a strong green and sustainable message.
The official launch will take place during the fiftieth edition of MIDO with a press conference presentation that will put MITA’s technology and innovative production center stage, highlighting their ability to create products which are on-trend and highly stylish as well as being environmentally conscious.
We are very happy to announce a new client from the eyewear world!
Zed_Comm will manage media relations and press office for Italian and European eyewear media for Look made in Italia.
Light weight, sleek design and total wellbeing are the core principles of the philosophy that has defined the brand since its inception. Ongoing research, expressed in an excellent product line that ranges from adult to children’s eyewear. No matter how industrial and highly technological, every pair of Look eyewear is, in itself, a minor work of art – a distillation of intuition, hand-craftsmanship and human values that characterize the work of a close-knit team.
Ottiqo.com is a new project of Ottitaly made by a group of top-quality opticians thoughout the country, who chose Zed_Comm for press office and PR activities.
This new project offers an innovative service to the final consumer, offering the possibility to discover all the offers and to fix an appointment at the nearest optician, where a new pair of eyeglasses or sunglasses will be purchased with Oclear graduated lenses produced by Shamir and choosing from a wide range of frames, created in exclusive by Acuitis, at a very competitive prices.
An initiative designed to promote the “drive to store” which allows to the final consumer to take advantage of the professionalism of the best indipendent opticians and, at the same time, to have access to high quality products at an advantageous price.
- Alois Lageder
- Castello di Fonterutoli
- Consorzio doc delle Venezie
- Digital tasting
- icon award
- Luca D'Attoma
- Marchesi Mazzei
- Mita Eyewear
- MWF 2019
- Poggio Cagnano
- Press office
- Rassegna stampa
- Tenuta Lungarotti
- Ufficio stampa
- Venturini Baldini
- Vermentino Grand Prix
- Villa Santo Stefano
- wine tasting
- Zedcomm pr