10 November 2022

Wine2Wine 2002: ZedComm stars in Wine Communication

In November 2022 Zed-comm made its debut at Wine2Wine in Verona, with a successful case history narrated in the session: “Italian wine people: Meet the Agencies”.

Cecilia Zanasi, founder of Zed_Comm, has been selected as speaker at wine2wine Business Forum 2022, which took place on 7 and 8 November with wine communication as its focus.

wine2wine is an international wine business forum held in Verona, at the PalaExpo of Veronafiere, every year since 2014. The event is a benchmark for both producers and a wide variety of wine professionals eager to develop and grow their business worldwide.

Zed_Comm brought its 20 years’ experience in the world of public relations and events to the stage, providing ideas for all those working in the wine industry who took part in the event to reflect on the objectives and evolution of different communication systems and their effectiveness. The presentation of a successful case history – ‘the growth of the Denomination and of the Consorzio Tutela Vini della Maremma Toscana through communication’ – and its analysis in front of the audience was the means by which the themes proposed in this edition of the forum, where all the most important stakeholders in the sector met, could be explored in greater depth.

24 October 2022

Tenuta Mazzolino, a unique vertical tasting to celebrate the forty grape harvets

The flagship winery in Corvino San Quirico opened its doors to a select group of journalists.

On 18 and 19 October, Tenuta Mazzolino – 20 hectares gently nestled in the Oltrepò Pavese DOC hills, on the right bank of the river Po, along the 45th parallel – welcomed a group of journalists for a special event: to celebrate together the forty harvests, opening historical vintages of their flagship wine, NOIR, a fine and elegant Pinot Nero. Historic vintages have been opened in the private winery of Enrico Braggiotti, founder, mind and heart of the estate, now led by his niece Francesca Seralvo. In addition to being an opportunity to meet friends and the press, the vertical tasting on 19 October – led by Filippo Bartolotta with the support of Francesca and Stefano Malchiodi, oenologist of the winery – gave the opportunity to learn something new from the evolution of wines over time, to appreciate the nuances of the different vintages and to discuss the incredible ecosystem from which they come. Dinner on the 18th was organized by Oreste Corradi – patron of Locanda Vecchia Pavia al Mulino, a long-time friend of the winery and its staff. After many years in the business and a Michelin star guarded since 1988, Oreste decided to close the restaurant, but continue to work on special projects, such as that of Tenuta Mazzolino.

4 October 2022

Marmomac, natural stone on stage in Verona

Marmomac, the leading international trade fair dedicated to the entire production chain of marble and natural stone, has just ended. Not only business and networking for the 47,000 operators who came from 132 nations, but also culture and training for students and professionals.

Exhibitions with exclusive projects highlighted not only the beauty and variety of natural stone, but also its potential uses and processing techniques entrusted to sophisticated technologies and machinery. Added to this was a program of events, lectio magistralis and workshops capable of spreading the culture of marble to an international audience.

Finally, one of the most eagerly awaited events was the return of the Best Communicator Award, a prize reserved to exhibit design.

Go to the event website
28 September 2022

Silmo, a fair of excellence dedicated to the eyewear scene

The Salon mondial de l’optique was held from 23 to 26 September 2022

After two challenging years, an air of optimism and business has returned. The Paris Exhibition was attended by 750 exhibitors and 27 thousand visitors from all over the world. The public was able to admire the new eyewear collections, sunglasses and optical frames, new machinery and novelties also in terms of lenses and services. The Team, Zedcomm was present at the event to follow various clients from the eyewear world, organize interviews and meetings with stakeholders and the national and international trade press. Fairs represent an important moment of meeting and dialogue between all the players involved. The following companies were present at the 2022 edition:

Immagine98. The Cadore-based company whose hallmarks are creative flair, the study of shapes and materials and the ability to launch different collections with a strong personality – which presented the new sun and optical collections of its four brands : X-IDE, Rye&Lye, MIC and I-Man. at the stand of ArtMonium, the company’s new French distributor;

KOMONO, the eyewear brand that since 2009 has been the spokesperson for innovation and contemporary design in the world of accessories – watches and eyewear – thanks to its inspiring style, striking colour palette and the FW 2022 collection of optical eyewear, some previews of the new 2023 sunglasses collection and the exclusive collaboration between the brand and Walter Van Beirendonck, the renowed Antwerp-based designer.

LIGHTBIRD, the innovative brand created by the designer Corrado Possono who flew to Paris with the lLight_SOCIAL collection, a real chromatic revolution: a series of new limited edition frames with unique color combinations, made exclusively for LIGHTBIRD, a 100% Made in Italy brand.

23° EYEWEAR, the eyewear brand with a sustainable vision of circular design, debuts at the French fair with its collection of optical frames and sunglasses with an agender aesthetic with pure shapes that recall the geometries found in nature and the superior quality of Barberini mineral lenses, made in four types designed exclusively for this line.

DANSHARAN. “Anima Armena” is the new Dansharian collection, launched in 2022, designed and signed by Alain Miklitarian – the creative genius who revolutionized the concept of eyewear – and produced by DANSHARI, the Made in Japan eyewear brand born from an idea of Giuseppe La Boria who debuted on the market in 2020 with the exclusive The Art of Minimalism collection, made of acetate and pure Japanese titanium, which offers extremely light and flexible frames, with a refined and elegant design.

Alain Miklitarian plays with colors and shapes, echoing the tones of nature and Armenian culture, without compromising on fashion, respecting his own vision and idea of ​​eyewear, with absolute coherence. For this collection, materials and sober colors have been chosen for every day with flashes of color that express the joie de vivre of this wonderful country.

The laminated temples are made of acetate with a colored titanium core to delicately capture the light as happens in these villages perched on the mountains and surrounded by nature

MEI SYSTEM. Founded in 1985 by Stefano Sonzogni and Raffaele Scudeletti, MEI has always been focused on the development of high quality CNC machines. The debut in the optical sector dates back to the 90s, when the company launched Sphera, a milling machine for shaping sun lenses.

But it was at the beginning of 2000 that MEI literally revolutionized the optical market, first introducing the process of shaping ophthalmic lenses by milling. In fact, the company introduces a new technology which allows, unlike the more common grinding, to significantly increase not only the flexibility of the machine (shapes and inclination on the edge impossible to perform with the old grinding wheels) but also its productivity. Not only that: milling, in fact, is suitable for lenses of any organic material and guarantees greater execution speed and stability than grinding. Thanks to this process it is therefore possible to cut any type of lens into complex shapes, with extraordinary results.

LOOK-made in Italy is an eyewear company that has been designing and producing all the frames in its Italian factories for over 40 years. Extreme lightness, essential design and absolute well-being are the founding principles of the philosophy that has characterized the brand since its inception. The company carries out constant research aimed at developing an excellent product.