21 November 2023

Zedcomm at the Presbyopia Forum in Naples

On November 5th and 6th, at the Hotel Royal Continental in Naples, in front of Castel dell’Ovo, took place Presbyopia Forum 2023 -formerly Progressive Business Forum (organized by Fabiano Editore): the event, dedicated to this visual defect, is now at its fifth edition and keeps proving itself as an important point of reference for Italian Presbyopia specialists. The 2023 edition saw an open dialoguewith medical professionals, increasingly involved in the issues related with multifocal proposals. The event proved to be a success in terms of public – opticians and industry professionals – who filled the plenary room. Zedcomm was present for their ophthalmology client, EssilorLuxottica, for the Varilux and Transitions brands. We supported our customers in the creation of video interviews recorded during the event for B2eyes TV channel and for the Askanews press agency.

20 November 2023

Digital PR and Influencer Marketing campaigns kick off for Gisada and Savoni.

Press office work in the modern world is not just limited to relationships with newspapers and journalists, another huge and fundamental area of this work is digital PR and Influencer Marketing. In our network of contacts, for each of the sectors we handle at the agency, there are also influencers, content creators and talent management agencies, as well as Magazines and Blogs. We recently engaged two digital campaigns completely organically to increase the visibility of our fashion and beauty clients. In the first case, with Savoni a newly established jewellery brand, which needed qualitative work involving creators with a structured community. Lastly, with Gisada, a fragrance brand already known to the public, we carried out an activity based on brand awareness to reach the widest possible target and consolidate the product also on social media

14 November 2023

From Friuli to Venice to discover Vistorta

At the beginning of November, we have accompanied a selected group of lifestyle journalists to discover Vistorta, the company, owned by Brandino Brandolini D’Adda, known for the production of one of the most famous merlots in Italy. The world of Vistorta is varied and ever changing: the roots of the family property can be traced all the way back to the Renaissance but, over the centuries, they have managed to diversify their interests, both inside and outside of the agricultural field, while still honoring their agricultural vocation.
Two days dedicated to discovering architecture and design, starting from the Vistorta Villa: restored to its current splendor in the 1950s and 1960s by Brando Brandolini and his wife Cristiana, the villa’s design shows the involvement of set designer Renzo Mongiardino, while the English Garden was designed by the famous landscape architect Russell Page. After the visit to the cellar in the barchessa, the journalists arrived in Venice, where they had dinner at Naranzaria, the family restaurant overlooking the Canal Grande. The next day there was no shortage of artistic exploration, with a visit to the Duchamp exhibition at the Guggenheim and to Laguna B, the glass factory owned by Marcantonio Brandolini.
25 October 2023

From the Eternal City to Capalbio: discovering Monteverro

Rome, the eternal and fascinating city, was the starting point for the press tour to discover Monteverro, Capalbio’s jewel winery. Thirteen journalists – challenging any superstition – took part in this short day-tour to see firsthand the winemaking reality of the Costa D’Argento. Welcoming them, under a blue sky and a surprising heat for late October, they found Julia and Georg Weber, the two German owners from Monaco, who have elected the Maremma as their adoptive motherland. Joining them, Matthieu Taunay, a French enologist with an Italian heart, and Silvia Marchetto, the winery’s internal manager for Marketing and Communication. They hosted the visit and did the traditional honors – between barrel tests and unusual tastings – with a toast with Champagne and a lunch signed by Valeria Piccini, one of the ten Michelin-starred female chefs in Italy, who pampered the guests with an extraordinary menu, freely inspired by her land, the Maremma. This unique wine journey, through different vintages and stories of passion- both for the wine itself and for its land- culminated for some with a visit to the extraordinary and dreamlike Giardino dei Tarocchi, for others with a nostalgic return to Rome, but still cradled by the memory of an extraordinary experience.