Demeter Italia, a certification body for biodynamic agriculture, organized a three-day press tour to demonstrate the value of this agricultural method through hands-on experiences. Conceived and managed by ZedComm, the tour involved Italian and international journalists and aimed to promote Demeter Italia as a point of reference for those who choose sustainable, ethical, and regenerative agriculture. The trip began on July 15 in Rome with a press conference at the Foreign Press Association. During the meeting, the journalists discussed the strategic role of certified agritourism farms in promoting the Demeter Italia brand throughout the country. Then, the delegation traveled to Palazzo Tronconi, a biodynamic winery and agritourism farm in the province of Frosinone. There, participants enjoyed an immersive hospitality experience and gained firsthand knowledge of the principles and philosophy of biodynamics. On the second day, the tour stopped in Marzabotto, Bologna, at the “Al di là del Fiume” farm (Beyond the River).This moment highlighted the importance of the link between agriculture and social inclusion. Journalists explored how Demeter Italia promotes projects that intertwine agriculture, education, and hospitality, creating value for the territory and its people. The final stop took place in Milan, where a conference dedicated to young people in agriculture was held. Students, emerging farmers, and biodynamic community representatives discussed the future, sustainability, and innovation. This dialogue reflects Demeter Italia’s commitment to supporting the younger generation. Through media relations, event organization, and targeted editorial content, ZedComm amplified the voice of a project that presents biodynamics as more than just a production method; it also showcases biodynamics as a cultural, tourist, and relational experience. The press tour reinforced Demeter Italia’s position as an authoritative organization closely connected to the territory.