Gisada, the Swiss brand synonymous with elegance, precision, and high perfumery, chose Milan to debut its new Luxury Line, reinforcing its position in the prestige fragrance segment. The exclusive event took place on Thursday, June 12, 2025, in the elegant Sala Moda at Portrait Milano, a refined venue in the heart of Corso Venezia. During the evening, reserved for press and beauty industry professionals, the brand offered an exclusive preview of five new unisex fragrances: Paraiba, Madagascar, Fata Morgana, Magenta, and Verde. Each scent tells a unique story of beauty, evoking exotic, mysterious, vibrant, and refined atmospheres with natural, luminous notes. These fragrances are designed for those who seek a distinctive olfactory signature, aligned with Gisada’s core values of elegance, balance, and sensory quality. Alongside the launch of the Luxury Line, Gisada also introduced the renewed Him & Her collection, a long-time favorite of the brand. Now available as Eau de Parfum, the fragrances offer a more intense, enveloping experience and feature redesigned packaging: blush pink for her and gradient black for him, highlighting the contrast between softness and strength. The event highlighted Gisada’s ambition to evolve as a full lifestyle brand, merging olfactory creativity, Swiss heritage, and timeless design. All Gisada fragrances are available on the official website gisada.com and at Douglas beauty stores. You can also explore the brand’s philosophy and full collection online.