An event celebrating innovation and tradition. The exclusive lunch organized by Tedeschi, one of Valpolicella’s most iconic wineries, took place at Verona’s Ristorante Maffei. The occasion marked a new chapter for the historic estate: an elegant rebranding project and the launch of Ga.Ry, a fresh and surprising white wine born in a land renowned for its bold reds. Journalists, wine enthusiasts, and industry professionals gathered to discover how Tedeschi bridges past and future. Ga.Ry, with its unexpected blend and vibrant personality, represents a true innovation in Veronese winemaking—proof that even in red wine territory, whites of remarkable character can emerge. The Tedeschi family led guests on a journey through tradition and innovation, sharing the philosophy behind the rebranding and their decision to introduce this unexpected creation. “There comes a moment when past meets future, when a land’s history evolves into new shades”—the key message of the event, held in the stunning setting of Piazza Erbe, Verona’s vibrant heart. With this bold step, Tedeschi reaffirms its leading role in the wine world, staying true to its Valpolicella roots while embracing new trends with confidence.