On Wednesday 24 May in Milan, Gisada, the Swiss high-end fragrance brand born in Zurich, met for the first time with the beauty and luxury press of leading magazines for the launch of its new men’s fragrance Ambassador Intense. Gisada CEO Arben Ademi and the nose creator of the new fragrance, Olaf Larsen, spoke. The company CEO retraced the history of the brand’s birth, its philosophy, its international expansion and the arrival of the fragrance on the Italian market, creating great curiosity in the 50 or so journalists present. Afterwards, everyone had the opportunity to test the company’s new arrival, Ambassdor Intense, together with the other fragrances that make up the Ambassador line: Ambassador Men, the brand’s male bestseller, Ambassador Women and Ambassadora.