23 February 2024

L’Altra Toscana closes the preview week in style.

Altra Toscana closes the preview. The Consorzi di Tutela, members of the L’Altra Toscana association, have worked together with great dedication. This work has made it possible to organize the event which, for the third year running, closes the Tuscan Preview Week (Anteprime Toscane). Eighteen denominations presented their new vintages for tasting on 19 February at Palazzo Affari in Florence. Over 350 labels were the stars of the show. They told of the different and perhaps lesser-known facets of Tuscan oenology. Zedcomm was responsible for all press office, PR, and on-site press management activities. Over 120 national and international journalists were involved. The event also saw the participation of the sector’s operators, managed by the organizing secretariat Scaramuzzi Team, who tasted the wines of the PDOs and PGIs (Maremma Toscana, Montecucco and Montecucco Sangiovese, Orcia, Cortona, Valdarno di Sopra, Terre di Pisa, Chianti Rufina, Terre di Casole, Grance Senesi, Montescudaio, Suvereto, Val di Cornia and Rosso della Val di Cornia, Carmignano, Barco Reale di Carmignano and Vin Santo di Carmignano and Toscana). It was a choral event that closed the prestigious Tuscany Preview Week in style. So Altra Toscana closes the preview in style.

19 February 2024

The wine world met at the Wine Paris &Vinexpo Feb. 12/14 ’24

The Wine Paris & Vinexpo Paris, the wine and spirits fair, concluded its fifth edition Feb. 12-14, 2024 at the Paris Expo Porte de Versailles. The event recorded a 14 percent increase in visitors from the previous year, with 41,253 attendees, 41 percent of whom came from 137 countries. The number of exhibitors rose to 4,074, 53 percent of whom came from abroad and represented 48 producing countries. Italy was the second most represented nation after France, with an entire pavilion dedicated to wineries from different Italian wine regions. Italy, specifically, is carving out an increasingly important role for itself in the fair, and for the first time it obtained an entire dedicated pavilion, A space capable of hosting wineries from Italy’s main wine regions: Veneto, Abruzzo, Piedmont, Sicily (a new exhibiting region), Valle d’Aosta, Sardinia, Calabria, Campania, Liguria, Lombardy, Lombardy, Apulia, and Tuscany. The Zedcomm team was present and organized meetings with the Italian and international press, to create new opportunities, through PR activities. The clients present were Consorzio Tutela Vini d’Abruzzo, Consorzio Vini Alto Adige, Cavazza, Marchesi Mazzei 1435 and Zorzetting.

1 February 2024

A press trip to London to visit Knight Frank headquarters  

On Thursday, January 18 and Friday, January 19, 3 female journalists from business publications flew to London to visit Knight Frank’s headquarters and meet with the spokespeople of the real estate agency. It was also an opportunity to visit two important development projects on the territory of the metropolis. “The OWO,” established within the perimeter of the iconic Old War Office and undergoing a careful renovation, with 85 elegant private residences for sale and 120 rooms of the Raffles hotel. “The Whiteley,” a former shopping mall made a comeback to house within it the UK’s first Six Senses, “branded” luxury apartments equipped with every comfort, with a fitness room, paddle pool courts, and 19 stores and restaurants.

1 February 2024

Consorzio Lugana relaunches and doubles down at Wine in Venice  

The Consorzio Tutela vino Lugana reconfirmed for the second year its participation in Wine in Venice, the red carpet of Italian wine at the Scuola Grande della Misericordia in Venice, which this year took place from January 20 to 23. The Lugana activity comprehended two thematic masterclasses, a private gala dinner and a talk on sustainability. The first masterclass, titled “Lugana, stories of families and generations compared,” took place on Saturday, January 20, and was moderated by Jacopo Cossater: two generations of producers were placed in parallel to witness how each interprets and elaborates specific values, culture, life philosophies and skills in viticulture. On Monday, January 22, the masterclass “Lugana in Venice between wine culture and art treasures” was held. Conducted by Andrea Gori and Professor Gianni Moriani, it dealt with the theme of “wine and art” as an indissoluble pair, in a journey in which the 5 souls of Lugana – Spumante, d’annata, superiore, riserva and late harvest – were paired with paintings and sculptures.