15 January 2024

Eyewear “shines” in Munich!

Eyewear “shines” in Munich! Part of our eyewear team has just returned from OPTI 2024, the first international trade fair of the year dedicated to the optics, ophthalmology, machinery and lens industry. From January 12 to 14 inside the four halls of the Munich Messe among the 390 exhibitors were our customers such as Blackfin, INVU, Lightbird, Look, MEI System, Nirvan Javan, Safilens, OTTIMI, TPI. The German trade fair is always an important opportunity to present the new products and previews of the year to the Italian and international trade press and to discover the trends proposed by new brands mainly from Northern Europe. For our companies, Germany continues to be an important reference market: according to the latest ANFAO data, it represents the third global market worth about 200 million euros and with a growth trend for prescription frames and sunglasses of 12 percent compared to last year. Next appointment for our full team: MIDO in the halls of Rho Fiera Milano from February 3 to 5, 2024

17 October 2023

Gisada stars at Milan beauty Week

For this second edition of Milano Beauty Week, Zed_Comm took part in the event with the Swiss perfume brand Gisada. The exceptional location was the central Palazzo dei Giureconsulti in Piazza Mercanti, where many brands exhibited their products for the public to discover. Zed_Comm was present on September 29th 2023 at the beauty corner dedicated to the fragrance brand, which was a great success and we received several requests from the most important beauty editors. It was an excellent opportunity to consolidate our relations with the press and expand our contacts.

9 October 2023

Zedcomm at Silmo to find out what’s new in the world of eyewear!

From 29 September to 2 October 2023 in the halls of the Parc des Expositions de Paris-Nord Villepinte took place the 56th edition of SILMO Paris, the second international eyewear exhibition. In attendance were 900 exhibitors from over forty countries who welcomed the 27,000 visitors. The Zedcomm team showed the journalists from the national and international trade press the new trends and technological innovations of our customers in attendance: IMMAGINE 98, INVU, LIGHTBIRD, LOOK, MEI SYSTEM, NIRVAN JAVAN.The highlight of the four days in Paris was the evening of honour of the SILMO D’OR, the international industry award, which this year took place in the characteristic setting of the Alexis Gruss circus. Next international appointment for our OPTI 2024 eyewear team in Munich on 10-12 January 2024.

9 October 2023

Cleto Munari’s eyewear collection premiered at Mondelliani shop

On 21 September at Mondelliani in Via dei Prefetti 11 in Rome, the international preview presentation of Cleto Munari’s eyewear collection took place at the presence of the artist. Passionate about eyewear, design accessories and art since 1961, the ‘Mondelliani’ have distinguished themselves over the years for their scrupulous and futuristic research work by travelling around the world to find the most extraordinary models, becoming a point of reference for innovative and unconventional designs.In his 50 years of artistic production, Cleto Munari once again chooses to express his creativity in a different sphere, creating a collection of signature objects poised between art and design. Concave and convex, empty and full. Each shape is a stratification of Cleto Munari’s artistic and intellectual experiences. The collection consists of 13 models. Colour is an indispensable part of the compositional game: it cleverly reveals the playful aspect of the collection. “Colour is much more than a ‘verb’ for me: it is essence like form,” Cleto Munari declares.