7 March 2024

Great success for “mareMMMa, la Natura del vino”

The fifth edition of the event “mareMMa, la Natura del vino” (the nature of wine) was held on Monday, March 4, which welcomed more than 1,400 visitors among professionals and enthusiasts in the central hall of the Granaio Lorenese di Spergolaia in Alberese town, Tuscany. The event, with an incredible selection of the references of all the DOC and DOCG wines of the Tuscan Maremma – Maremma Toscana, Montecucco and Morellino di Scansano – and strongly desired by the respective Consorzi di Tutela, is confirmed to be a well-established appointment for the public to find an extraordinary, vast and varied selection of labels. This year 117 wineries took part in the event, with more than 550 wines.
4 March 2024

London Loves Eyewear

London Loves Eyewear. The 10th edition of 100% Optical, the UK’s leading trade fair for the eyewear industry, took place at the Excel exhibition space in London from February 24 to 26. Over 11,000 British and international visitors met with more than 250 exhibitors from various sectors, including frames, instrumentation, lenses, and contact lenses. ZedComm’s team supported communication activities and organized meetings with the trade press for participating clients, including Blackfin, Nirvan Javan, OTTIMI-Ottica Made in Italy, and Safilens. No changes were made to the original content. The exhibition was well-received by exhibitors, who appreciated the relaxed atmosphere and reported positive feedback. It really has to be said: London Loves Eeyewear.

8 February 2024

MIDO an observant look at the world of eyewear  

MIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors. According to the data, this 52nd edition was a real success: 40 thousand visitors from 160 Countries around the World. For the Zedcomm team, it was a great challenge: three intense days, filled with thousands of steps between stands and pavilions, many smiles, a little tiredness, but, above all, a lot of contagious enthusiasm. Our satisfaction was also thanks to our customers present at the fair, who chose Milan’s stage as the ideal place to talk about themselves and their latest news. The first day of the fair opened with a press breakfast at the EssilorLuxottica stand, an occasion to talk to trade journalists about the current news in the world of lenses. Image98 celebrated 20 years of the iconic X-Ide brand with a cyber punk-inspired celebratory capsule collection and a high-energy party on Saturday evening. Blackfin, in addition to presenting the new collections, hosted an exclusive event for the press and best clients at the iconic Terrazza Martini, in the heart of Milan. The party was in collaboration with Barberini, a global reference for mineral glass lenses. MEI took the chance to talk about ClearXM, the innovative solution for the automatic cleaning and cosmetic control of cut lenses. At Lightbird, the spotlight was on Light_JOY Collection, where the balance between shapes and colors winks at new generations. NIRVAN JAWAN established itself as the main character of the Academy Area, the sector dedicated to the most creative and research-oriented brands: they used MIDO’s stage to talk about their glasses, emphasizing the mix between worldly cultures and high-quality craftsmanship. Swiss Eyewear Group, in addition to their brand INVITE, who just celebrated its tenth anniversary, brought their new brand designed for gen Z, Ekkiu Eyewear. Look presented the ICONS collection: ten optical models with a contemporary style that represent the essence of the brand. Finally, Tech Print Industries (TPI), a company specialized in the development of technologies for the production of 3D printed glasses, had the opportunity to talk about their projects and collections. This MIDO edition was truly experienced to the fullest by the Zedcomm team, and allowed them to strengthen dialogue with the press and sector stakeholders. See you in 2025, from 8 to 10 February!
1 February 2024

The history of Fèlsina rediscovered by the Tuscans

On 25 January, we accompanied a group of selected Tuscan journalists and tasters to rediscover the reality of Fèlsina, an iconic Chianti winery and borderland between Chianti Classico and the Crete Senesi.  With Giovanni Poggiali, owner of the winery, agronomist Alessandro Chellini and collaborators Marco Barbi and Chiara Leonini, we took part in a short tour of the Fèlsina vineyards. Located in a profoundly heterogeneous territory, they are capable of producing wines that have written the history of the company, such as Rancia, Fontalloro and Colonia. After a visit to the historic cellar and the vinsantaia, the three labels were then the subject of the tasting, a brief vertical tasting of the 2009 and 2019 vintages, to arrive at the final treat, a small off-program with the Fontalloro 1999, from the winery’s private reserve. The appointment with the Tuscan press was the occasion for an informal and in-depth meeting of Fèlsina, which today has Giovanni Poggiali at its helm and pursues the constant search for authenticity in the vineyard and in the cellar, between nature and technique. The leitmotif of the meeting was Sangiovese, in purity in the three wines: the company was among the first to choose to vinify this symbolic Tuscan vine in purity, to investigate all the nuances it is capable of taking on in this territory.